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Comscore Campaign Ratings Local

In this session, we provided a comprehensive overview of our local and national capabilities and how our measurement solution can empower you to navigate the evolving landscape of digital advertising effectively and optimize your campaigns for maximum...
34% - ights/Presentations-and-Whitepapers/2024/Comscore-Campaign-Ratings-Local

The Social Bowl: Top Brands, Influencers and Content throughout the Big Game

On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cross-platform campaign across screens and audiences during...
9% - ights/Blog/The-Social-Bowl-Top-Brands-Influencers-and-Content-throughout-the-Big-Game

Audience Recommendations for Every Vertical

Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences.
9% - ights/Presentations-and-Whitepapers/2024/Audience-Recommendations-for-Every-Vertical

Unlocking the Advertising Power of YouTube

Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevity meets creativity, and engagement is measured in seconds.
9% - ights/Blog/Unlocking-the-Advertising-Power-of-YouTube

The iOS Opportunity

Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent issue for advertisers attempting to reach iOS devices due to Apple’s strict privacy measures,...
9% - ights/Blog/The-iOS-Opportunity

Growing Big Game Audiences in 2024

A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced for social platforms
9% - ights/Blog/Growing-Big-Game-Audiences-in-2024

Growing Big Game Audiences in 2024

A closer look at the delivery of the Super Bowl by the NFL this year, shows a publisher focused on its total reach, from expanding its broadcast audiences, to the curation of the half time show and the content produced for social platforms
9% - fts/Growing-Big-Game-Audiences-in-2024

2023: Year In Review – Edizione Italiana

Scopri i principali trend di consumo dei media nel 2023 analizzati con le piattaforme di Analytics di Comscore per approfondire le diete mediatiche degli italiani, la crescita nei consumi Total Video e le trasformazioni in atto nel mondo dei Social Media.
9% - ights/Presentations-and-Whitepapers/2024/2023-Year-In-Review-Edizione-Italiana

Fast Facts Chinese New Year 2024 on social media

The Year of the Dragon unleashes a global celebration. Check out how social media celebrated Chinese New Year, 2024 in this easy-to-digest infographic.
9% - ights/Infographics/Fast-Facts-Chinese-New-Year-2024-on-social-media

Scoring on the Madness of March

As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college basketball fandom reaches its peak intensity.
9% - ights/Blog/Scoring-on-the-Madness-of-March