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Impact of Cookie Deletion on Website Audience Measurement in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study. The study addresses the key sources...
45% - ights/Press-Releases/2011/5/Impact-of-Cookie-Deletion-on-Website-Audience-Measurement-in-Latin-America

comScore Introduces Mobile-Optimized Tagging for Publishers

Our approach to this complexity has been to thoughtfully measure the mobile market using an array of methodologies and data sources including a metered panel of Smartphones (Mobile Metrix), a sophisticated, multi-market online survey (MobiLens). This...
45% - ights/Blog/comScore-Introduces-Mobile-Optimized-Tagging-for-Publishers

Malaysian Digital Association Appoints comScore as the Official Internet Audience Measurement Currency

Malaysian Digital Association (MDA), the apex representative body for Online Publishers, Advertising Agencies and Digital Service Providers in Malaysia, today announced that comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has been...
45% - ights/Press-Releases/2013/7/Malaysian-Digital-Association-Appoints-comScore-as-the-Official-Internet-Audience-Measurement-Currency

One Million Trees and Counting

I’m proud to tell you that on Tuesday comScore announced that it will be sponsoring the planting of more than one million trees through its new initiative, comScore Trees for Knowledge. The trees will be planted in developing nations across the globe...
45% - ights/Blog/One-Million-Trees-and-Counting

comScore Launches Mobile Metrix in Mexico The Solution for Mobile Trends and Mobile Behaviors

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the launch comScore Mobile Metrix® in México.
45% - ights/Press-Releases/2014/3/comScore-Launches-Mobile-Metrix-in-Mexico-The-Solution-for-Mobile-Trends-and-Mobile-Behaviors

comScore offre uno spaccato dei trend del Retail Online

comScore, Inc. today published its online retail report, using multi-platform panel data from five European countries (France, Germany, Italy, Spain, and the UK), to highlight top line trends impacting the retail space, outlining key differences in consumers’...
45% - ights/Press-Releases/2018/3/comScore-releases-snapshot-of-Online-Retail-Trends-in-Europe

For those of you wondering about comScore's Radiohead study…

Radiohead released a statement today calling into question the validity of our recent report. Since we released our report on Monday, November 5, there has been a great deal of media coverage, and while much of the reporting has been excellent, there...
45% - ights/Blog/For-those-of-you-wondering-about-comScore-s-Radiohead-study

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

There have been many studies about pay-TV cord-cutters, but nearly every analysis relies on on self-reported survey data that can’t fully measure important details about viewing behavior. comScore recently analyzed the over-the-top (OTT) viewing habits...
45% - ights/Blog/What-Behavioral-Data-Tells-Us-About-the-OTT-Viewing-Habits-of-Cord-Cutters

Putting the CrossMedia Measurement Future into Focus A QA with Manish Bhatia

“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer,...
45% - ights/Blog/Putting-the-CrossMedia-Measurement-Future-into-Focus-A-QA-with-Manish-Bhatia

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Domain laundering, or the act of obscuring a publisher’s domain in an attempt to profit by selling low-value placements at high prices, is an emerging threat that has received recent and well-deserved attention. In what follows, we describe some of the...
45% - ights/Blog/Domain-Laundering-Emerges-as-Significant-Threat-in-Digital-Ad-Ecosystem