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Mit comScore Industry Trust das Versprechen von Programmatic Advertising einlosen

It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect programmatic world, buyers would achieve better results...
9% - ights/Blog/Realizing-the-Promise-of-Programmatic-through-comScore-Industry-Trust

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers...
9% - ights/Presentations-and-Whitepapers/2015/Monetizing-Mobile-Apps-in-Today-s-Competitive-Ad-Ecosystem

MDA and comScore Release Rankings of Top Web Entities in Malaysia for November 2014

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released...
9% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-November-2014

UK Digital Market Overview March 2015

Your monthly snapshot of digital audience trends. In March 2015, 47.5 million users accessed the internet via their desktop, smartphone and tablet devices. Google Sites is top multi-platform destination while Sky, Amazon and BBC see largest share of mobile...
9% - ights/Presentations-and-Whitepapers/2015/UK-Digital-Market-Overview-March-2015

2015 Latin America Digital Future in Focus

The 2015 Digital Future in Focus Report shares key findings of online behavior and Latin American trends from recent months in the digital world.
9% - ights/Blog/2015-Latin-America-Digital-Future-in-Focus

comScores 2015 Mexico Digital Future in Focus Report Now Available for Download

This 2015 Mexico Digital Future in Focus Report shares key insights from the digital trends of 2014 and what this means for the year ahead.
9% - ights/Press-Releases/2015/6/comScores-2015-Mexico-Digital-Future-in-Focus-Report-Now-Available-for-Download

Road to a Complete Measurement of the Peruvian Market

During the comScore Day 2016 event in Peru, different industry leaders gathered to discuss how to move towards complete digital measurement. The industry must adapt to the digital advertising market to better measure audiences. Segmenting and measuring...
9% - ights/Presentations-and-Whitepapers/2016/Road-to-a-Complete-Measurement-of-the-Peruvian-Market

comScore Labs Discovers Placement Laundering Attack in SafeFrame

Today, comScore (NASDAQ: SCOR) announced that comScore Labs has discovered a sophisticated new form of placement laundering that that has been used to generate considerable amounts of invalid traffic to take advantage of advertisers over the past year....
9% - ights/Press-Releases/2016/4/comScore-Labs-Discovers-Placement-Laundering-Attack-in-SafeFrame

comScore and Opera Mediaworks Receive Advertising Research Foundations David Ogilvy Award

comScore (NASDAQ: SCOR) announced today that the company was awarded a David Ogilvy Award at Advertising Research Foundation's (The ARF) Re:Think 2016 conference. comScore and client, Opera Mediaworks, received a gold award in the mobile insights category...
9% - ights/Press-Releases/2016/3/comScore-and-Opera-Mediaworks-Receive-Advertising-Research-Foundations-David-Ogilvy-Award

comScore Expands Partnership with DISH

comScore, Inc. (NASDAQ: SCOR) today announced a new long-term agreement with DISH Network L.L.C to renew its integration of DISH’s TV viewing information with comScore’s TV measurement service. The integration of DISH’s aggregated and projected TV viewing...
9% - ights/Press-Releases/2016/4/comScore-Expands-Partnership-with-DISH