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Navigating the Future of Ad Monetization with Proximic by Comscore

Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.
9% - ights/Blog/Navigating-the-Future-of-Ad-Monetization-with-Proximic-by-Comscore

El auge global de la Television Conectada CTV

The market for Connected TV (CTV) is expanding globally. While the U.S. leads with 238 million monthly viewers, non-U.S. markets are booming with an average annual growth rate of 16% as of May 2023.
9% - ights/Blog/Global-rise-of-CTV

2023 State of Streaming

Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.
9% - ights/Presentations-and-Whitepapers/2023/2023-State-of-Streaming

The Video World is Growing FAST

Comscore today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023.
9% - ights/Press-Releases/2023/8/The-Video-World-is-Growing-FAST

Summer Box office revival on the path to a $4 billion milestone

As Labor Day approaches, the U.S. Box Office is close to reaching a key milestone: the $4 billion domestic benchmark for the summer season. This target brings the box office closer to pre-pandemic levels and builds strongly on the recovery recorded in...
9% - ights/Blog/Summer-Box-office-revival-on-the-path-to-a-4-billion-milestone

Social Scorecard Semanal

Estas son las publicaciones, las marcas y los influencers que han liderado las redes sociales en España
9% - fts/Social-Scorecard-Semanal

Gender Equality Measurement for digital platforms

SeeHer, in partnership with Comscore, unveils industry-first “Gender Equality Measurement“ for digital platforms at ANA Data, Analytics And Measurement Conference
9% - ights/Press-Releases/2023/8/Gender-Equality-Measurement-for-digital-platforms

What is Contextual Targeting

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
21% - ights/Blog/What-is-Contextual-Targeting

Barbenheimer Redefining Movie Marketing Strategies

“Barbie: The Movie” has sent audiences flocking to theatres in droves, igniting a cinematic frenzy like never before! In the UK & Ireland, the opening weekend went up to £18.5 million and in Spain over €5.1 million.
9% - ights/Blog/Barbenheimer-Redefining-Movie-Marketing-Strategies

The benefits of impressions-based buying


30% - e-Studies/The-Benefits-of-Impressions-Based-Buying