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Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
19% - ights/Blog/Cricket-Lights-Up-Mobile-Screens

Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Reporting

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced the addition of consumer AI tool usage data to its industry-leading suite of reporting. This new data set captures site visitation metrics for 117 AI...
9% - ights/Press-Releases/2025/5/Comscore-Adds-Consumer-AI-Tool-Usage-Data-to-Its-Industry-Leading-Suite-of-Reporting

Comscore Reports First Quarter 2025 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2025.
9% - ights/Press-Releases/2025/5/Comscore-Reports-First-Quarter-2025-Results

Comscore Launches Certified Deal IDs in Magnites SSP

Comscore Certified Deal IDs, initially available through Magnite's supply-side platform (SSP), leverage Comscore's trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective...
9% - ights/Press-Releases/2025/5/Comscore-Launches-Certified-Deal-IDs-in-Magnites-SSP

Comscore TV Account Executive Monthly Training Sessions

Welcome to Comscore TV! In our Introductory 101 Sessions available every month we will take you through the Basics of Comscore TV presented by one of our amazing Account Management Team Members.
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Comscore to Announce First Quarter 2025 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the first quarter ended March 31, 2025 on Tuesday, May 6th at...
9% - ights/Press-Releases/2025/4/Comscore-to-Announce-First-Quarter-2025-Financial-Results

CIMM East Highlights and Currency Clarity

The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry in motion, one that has moved from talk to transformation.
64% - ights/Blog/CIMM-East-Highlights-and-Currency-Clarity

The Changing Face of Formula 1

Formula 1 is no longer just a technically driven sport for male enthusiasts. It's become a global entertainment phenomenon, with a rapidly evolving and increasingly diverse fan base. Let me break down the key insights that are reshaping this high-octane...
9% - ights/Blog/The-Changing-Face-of-Formula-1

Flexible by Design

If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
26% - ights/Blog/Flexible-by-Design

Social Scorecard Semanal

Estas son las publicaciones, las marcas y los influencers que han liderado las redes sociales en Argentina.
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