Search for "panel homescan mon compte" returned 3715 matches

Introducing Expanded Mobile and Multi-Platform Measurement in Malaysia with Mobile Consumer Panel Data

This presentation, by our Senior Vice President, Asia Pacific, Joe Nguyen, and Vice President, Southeast Asia, Jonah Ken Tan, follows the announcement of major upgrades to multi-platform and mobile measurement in Malaysia, with the introduction of mobile...
68% - ights/Presentations-and-Whitepapers/2017/Introducing-Expanded-Mobile-and-Multi-Platform-Measurement-in-Malaysia-with-Mobile-Consumer-Panel-Data

comScore Responds to IAB Open Letter

Recently, comScore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. comScore welcomes the objective outlined in the IAB Open Letter.
67% - ights/Blog/comScore-Responds-to-IAB-Open-Letter

Medición de Mobile Metrix con Panel Móvil

Mexico has finally taken an important step in measuring digital audiences in recent years. comScore, with the release of September 2016 data, has officially released Mobile Panel-based Mobile Metrix® data.
66% - ights/Presentations-and-Whitepapers/2016/Mobile-Metrix-Measuring-with-a-Mobile-Panel

comScore to Be Featured at Campaign Tech Chicago Conference

comScore today announced that it will be featured at the Campaign Tech Chicago digital campaign conference.
66% - ights/Press-Releases/2017/9/comScore-to-Be-Featured-at-Campaign-Tech-Chicago-Conference

Power to the People

For more than ten years, there have been debates in the Internet measurement space about panel-centric versus server-centric measurement. Recently the IAB released its Audience Reach Measurement Guidelines, a document two years in the making that will...
66% - ights/Blog/Power-to-the-People

A Generation Ahead

I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined comScore in 2007, it was largely because I had long considered the company...
66% - ights/Blog/A-Generation-Ahead

Industry trends and Consumer Engagement Panel

Leading brands come together to discuss the latest trends in consumer engagement including upcoming changes that will impact them, like navigating the data landscape in a cookie-less world.
65% - ights/Videos/Presentation/Industry-trends-and-Consumer-Engagement-Panel

Comscore at Digiday Publishing Summit

Comscore was on stage at the Digiday Publishing Summit on March 26 from 9:25 am – 9:45 am MST with an expert panel for the discussion “Advertise Nationally, Optimize Locally – Monetization & Validation Techniques for Optimal Audience Reach".
65% - ights/Presentations-and-Whitepapers/2024/Comscore-at-Digiday-Publishing-Summit

Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face

By now, many in the digital space have heard of comScore’s Media Metrix 360 initiative. This represented a major enhancement to comScore’s original panel-only audience measurement approach, where we blend server side data with our panel data to create...
65% - ights/Blog/Unified-Digital-Measurement-Not-Just-Another-Pretty-Hybrid-Face

CIMM East Highlights and Currency Clarity

The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry in motion, one that has moved from talk to transformation.
64% - ights/Blog/CIMM-East-Highlights-and-Currency-Clarity