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Advertising to Gen Z

Comscore's ‘Advertising to Gen Z’ report takes a deep dive into data around what makes this consumer tick
9% - ights/Presentations-and-Whitepapers/2023/Advertising-to-Gen-Z

What are the most visited social media platforms among Gen Z

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time.
9% - ights/Blog/What-are-the-most-visited-social-media-platforms-among-Gen-Z

Relevance is the new Reach: Comscore Interact London 2023 Summit

Comscore’s first Interact Summit in London shared invaluable digital insights for the brand, publisher and agency professionals who gathered for our daylong event in Leicester Square. If there was one theme that continued to emerge in the panel discussions,...
45% - ights/Blog/Relevance-is-the-new-Reach-Comscore-Interact-London-2023-Summit

Adlook and Comscore to Unlock Brand-Lift Insights across any Device to Maximise Campaign Impact

Comscore today announced a new partnership with Adlook, a next-generation brand growth platform, to unlock the way advertisers measure the advertising effectiveness of today's complex media landscape.
9% - ights/Press-Releases/2023/5/Adlook-and-Comscore-to-Unlock-Brand-Lift-Insights-across-any-Device-to-Maximise-Campaign-Impact

State of Digital UK 2023

The "State of Digital UK 2023" report provides valuable insights into the opportunity for businesses to gain a competitive edge in the UK's digital landscape.
9% - ights/Presentations-and-Whitepapers/2023/State-of-Digital-UK-2023

Local Market Preview: Louisville, KY

The 149th Kentucky Derby is here, and although fancy hats and mint juleps get all the attention at the event, many of us tune in from the comfort of our own homes.
9% - ights/Blog/Local-Market-Preview-Louisville-KY

Comscore Reports First Quarter 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended March 31, 2023.
9% - ights/Press-Releases/2023/5/Comscore-Reports-First-Quarter-2023-Results

Coronation of King Charles III

On May 6, 2023 King Charles III and Queen Camilla were crowned in a historic coronation ceremony at Westminster Abbey.
9% - ights/Blog/Coronation-of-King-Charles-III

5 cosas que hemos aprendido sobre el Estudio de CTV en Mexico

Recientemente en el equipo de Comscore hemos tenido la oportunidad de participar en eventos de industria en los que con agrado escuchamos que los ponentes y participantes de paneles han retomado varios de los indicadores de este estudio para sustentar...
9% - ights/Blog/5-cosas-que-hemos-aprendido-sobre-el-Estudio-de-CTV-en-Mexico

Coachella 2023 Lineup stars partner brands influencers and fashion vibes on social media

Festival season kicked off as revelers from around the globe flocked to the small town of Indio, California for The Coachella Valley Music and Arts Festival 2023.
9% - ights/Blog/Coachella-2023-Lineup-stars-partner-brands-influencers-and-fashion-vibes-on-social-media