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Mobile and Video Emerge As Significant Online Ad Platforms in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of the online advertising market in the United Kingdom across the general population of fixed line Internet users, online video viewers and smartphone users....
35% - ights/Press-Releases/2011/9/Mobile-and-Video-Emerge-As-Significant-Online-Ad-Platforms-in-the-UK

comScore Releases European Engagement and Top Web Properties Rankings for April 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 365.3 million unique visitors went online in April 2011 for an average of 24.2 hours per person. This study draws its...
35% - ights/Press-Releases/2011/6/comScore-Releases-European-Engagement-and-Top-Web-Properties-Rankings-for-April-2011

My View of the Future of Search

The digital world is evolving at a rapid rate, and search marketing is no exception. I was fortunate enough to be on a panel recently at Search Engine Strategies (SES) in San Jose titled: “The Future of Search: Where to Next?”, the purpose of which was...
35% - ights/Blog/My-View-of-the-Future-of-Search

comScore and 1871 Announce Partnership to Help Accelerate Chicago Area Startups

As a veteran of the Chicago tech entrepreneurship scene, I am delighted to announce today a new comScore initiative aimed at helping accelerate the growth of Chicago startup companies. comScore is partnering with 1871, a 50,000-square-foot collaborative...
35% - ights/Blog/comScore-and-1871-Announce-Partnership-to-Help-Accelerate-Chicago-Area-Startups

comScore Canada and PMB Announce Partnership to Link Print Readership, Internet Behaviour and Product Usage Data

comScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced a joint product offering that links Canadians’ online media habits with print readership and other media consumption as well as product and brand usage and extensive demographic...
35% - ights/Press-Releases/2010/4/comScore-Canada-and-PMB-Announce-Partnership-to-Link-Print-Readership-Internet-Behaviour-and-Product-Usage-Data

Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
35% - ights/Blog/Why-Googles-cookies-extension-is-no-reason-to-take-our-foot-off-the-pedal-on-measurement-innovation

Will Gen Z Turn Out to Vote in 2024

GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates reach and persuade this group to vote in 2024? Understanding...
35% - ights/Blog/Will-Gen-Z-Turn-Out-to-Vote-in-2024

Cookie Deletion Rates and the Impact on Unique Visitor Counts

We issued an important press release today showing the results of a comScore study on the rate of cookie deletion, and the impact this has on the accuracy of cookie-based server data in measuring unique visitors (UVs) to a site or the reach and frequency...
35% - ights/Blog/Cookie-Deletion-Rates-and-the-Impact-on-Unique-Visitor-Counts