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Local Is Where Currency Begins

Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because those numbers determine what gets bought, who gets...
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Digital-native Millennials embrace traditional media outlets

As the first true digital natives, Millennials’ online behaviour has been a source of fascination across the globe, the UK being no exception. In many ways, they embrace modernity – 80% of UK Millennials access news/information content through mobile...
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Four Simple Questions to Make Advertising Better for Us All

The volume of writing on the themes of invalid traffic (IVT), ad viewability and associated threats to digital advertising demonstrates clear desire within the industry to tackle these topics. Amongst the statistics and scare stories, there still appears...
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Weiterentwicklung von comScore s holistischer Kampagnenmessung soll Vertrauen in Online-Werbung wiederherstellen x

comScore gab heute wichtige Fortschritte bei der Weiterentwicklung seiner holistischen Lösung zur Messung digitaler Werbekampagnen, validated Campaign Essentials™ (vCE®), bekannt.
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Digital Campaign Ratings

Validate total campaign delivery and optimize in-flight with a single tool
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Coronavirus pandemic and online behavioural shifts

A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
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Online Sports in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at the consumption of sports content in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot covers that offer...
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Comscore Announces New Agreement with DECAL for Premium Video Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide DECAL, a newly-launched home entertainment distribution company, with Comscore’s industry-leading census-level...
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comScore Ranks Top UK Digital Media Properties for February 2015x

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly report on the state of the digital landscape in the UK, based on data from the comScore MMX, MMX Multi-Platform, Mobile Metrix and Video Metrix services....
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comScore Reports February 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2015. Apple ranked as the top smartphone manufacturer...
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