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Holiday shopping buzz starting early on social media

Though Black Friday is still three weeks out, and Christmas is two months away, brands are starting to create buzz on social media for holiday shopping. Many companies are putting more of their marketing efforts into social this year, even brands like...
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The best times to post on social have changed

So far, 2020 has placed a lot onto us. The reality is life is changing. It’s how we know we’re alive even as we may struggle to know what day of the week it is or what the current time is. (I know you just checked your phone to figure out both of these...
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Social

Social Media Measurement, Comscore and Shareablee provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.
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National TV Trends Full Year Wrap-Up and 2022 Insights

To help you get a sense of the current TV landscape, we’re sharing the most popular networks and TV broadcasts of 2021 as well as the biggest trends to look out for in 2022.
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Growing Big Game Audiences in 2024

A closer look at the delivery of the Super Bowl by the NFL this year, shows a publisher focused on its total reach, from expanding its broadcast audiences, to the curation of the half time show and the content produced for social platforms
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2020 State of Gaming

The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
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Celebrating 25 years of Comscore

Celebrating 25 years of Comscore
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25 Years

Celebrating 25 years of Comscore
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Diversity equity and inclusion how has the conversation changed on social

In the summer of 2020, we saw a resurgence of the Black Lives Matter movement following the murder of George Floyd. The increased interest in and support for this cause was especially evident on social media as the COVID-19 pandemic made other communication...
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Black Friday and the Surrounding Sales Holidays 2020

Black Friday and the surrounding sales holidays, like most everything this year, were certainly different. Not only were there no more rushing the doors of big box stores to fight for deals in person, but there have also been shifts in the economy and...
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