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Selecting Segments Amid Programmatic Clutter

Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and characteristics agencies and brands should consider...
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Balancing Contextual and Audience Targeting

Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers should consider and leverage both strategies for best...
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Cost-efficiently improving automotive sales with Borgmeyer Marketing Group

Strategic and cost-efficient TV advertising with Borgmeyer Marketing Group
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Media and Advertising: The Past, Present and Future

Comscore is celebrating its 20th year in business. To help us commemorate the occasion, some of our trusted partners and clients were gracious enough to share their thoughts on how the media and advertising industry has evolved since 1999 – and what the...
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Reaching Advanced Audiences for improved campaign performance with KYC agency

Comscore pre-bid insights substantially increased in-target delivery for Cento clients
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Understanding and Impacting the Consumer Journey with TripAdvisor

TripAdvisor wanted to help their brand and marketing partners better understand, quantify and ultimately impact the path to purchase through more effective and efficient online advertising.
9% - fts/Case-StudiesX/Understanding-and-Impacting-the-Consumer-Journey-with-TripAdvisor

Pioneering the Next Frontier in Programmatic

Programmatic continues to change how brands and agencies approach advertising. What might be the next development or trend? Comscore’s trusted partners share their thoughts on the next frontier in programmatic.
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Turner Sports reaches new engagement heights with Shareablee

Turner Sports broadcasts major sporting events that include the NBA, MLB, NCAA Tournament, PGA Tour and operates NBA TV on behalf of the NBA. Turner also owns and manages several digital products. With Shareablee, Turner transformed from a small group...
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Estée Lauder Drives Global Effciency and Sees Big Lifts in Social Engagement

Estée Lauder’s digital excellence team was tasked with helping the iconic cosmetics maker increase its brand awareness on social media and providing best practices across its portfolio of global beauty products.
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Social in Media Publishing: The Dodo

The Dodo, a website created for animal lovers and rights issues, needed social intelligence to determine social KPIs in order to increase reach, engagement and referrals.
9% - fts/Case-StudiesX/Social-in-Media-Publishing-The-Dodo