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Comscore Expands Long-Term Local Currency Partnership with Gray Media

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its partnership with Gray Media, one of the largest TV station groups in the United States, in a multi-year agreement....
9% - ights/Press-Releases/2024/12/Comscore-Expands-Long-Term-Local-Currency-Partnership-with-Gray-Media

Consumers set up a blockbuster holiday season at the Box Office

The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the box office this season.
9% - ights/Blog/Consumers-set-up-a-blockbuster-holiday-season-at-the-Box-Office

Predictive Audiences: the incremental reach you’ve been missing​

A campaign targeting Online Holiday Shoppers leveraged Proximic by Comscore’s ID-based audience and ID-free Predictive Audience to explore incremental reach.
9% - fts/Predictive-Audiences-the-incremental-reach-you-ve-been-missing

Proximic by Comscore ID-free content targeting drove brand awareness lift for leading streaming service

A leading CTV streaming service wanted to motivate movie watchers to considering using their service to stream exclusive, quality movies by utilizing a campaign with Proximic by Comscore's ID-Free content targeting.
9% - fts/Proximic-by-Comscore-ID-free-content-targeting-drove-brand-awareness-lift-for-leading-streaming-service

Proximic by Comscore ID-Free Audiences increase product consideration for leading health & nutrition CPG brand​

A leading health & nutrition CPG brand was looking to reach interested consumers for their new health drink by leveraging a campaign that utilized two Proximic by Comscore ID-Free Predictive Audiences.
9% - fts/Proximic-by-Comscore-ID-Free-Audiences-increase-product-consideration-for-leading-health-nutrition-CPG-brand

Purchase Intent ID-free Predictive Audiences: leveraging search terms to drive customer acquisition​

A leading e-commerce brand launched a campaign to try to reach individuals interested in selling on their e-commerce platform, utilizing a campaign with Proximic by Comscore's custom ID-Free Predictive Audiences.
9% - fts/Purchase-Intent-ID-free-Predictive-Audiences-leveraging-search-terms-to-drive-customer-acquisition

ID-Free Predictive Audiences Triples Reach Against Gen Z​

In a display campaign, a brand aimed to reach Gen Z audiences by comparing the performance of traditional, ID-based audience segment against Proximic by Comscore’s ID-Free Gen Z Predictive Audience.
9% - fts/ID-Free-Predictive-Audiences-Triples-Reach-Against-Gen-Z

Comscore TV Personification

This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
55% - ights/Blog/Comscore-TV-Personification

O Papel das Audiencias Incrementais Sociais no aprimoramento da estrategia digital

En el fragmentado entorno digital actual, alcanzar una medición completa de los medios de comunicación se ha vuelto cada vez más desafiante, pero al mismo tiempo, más crucial. La rápida evolución del consumo de medios digitales, especialmente a través...
9% - ights/Blog/Maximizando-la-estrategia-digital-con-la-cobertura-incremental-de-las-redes-sociales

O futuro da medicao cross-platform em um mundo sem cookies

Comprender la totalidad de nuestra audiencia en todas las plataformas digitales es un enorme desafío. La desaparición de cookies de terceros y el aumento de las regulaciones de privacidad han añadido un reto adicional a las complejidades de la medición...
18% - ights/Blog/El-futuro-de-la-medicion-cross-platform-en-un-mundo-sin-cookies