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comScore Announces New Initiative For No Cost Tagging with Media Metrix 360 in Southeast Asia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it will offer free participation in Media Metrix 360 to online publishers in Southeast Asia. Under this new initiative any publisher can now participate in Media...
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The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of...
30% - ights/Blog/The-Varying-Impact-of-Ad-Frequency-in-the-Digital-Environment

New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness in Recent Years

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
30% - ights/Press-Releases/2013/6/New-Pharma-Digital-Marketing-Benchmarks-Reveal-Significant-Increase-in-Effectiveness-in-Recent-Years

My Two Cents on the Online Video Conundrum

It’s occurred to me as of late that the online video conundrum – simply put, the fact that online video advertising growth is not tracking at the same rate as that of online video consumption – is in many ways self-inflicted. While there are several reasons...
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A Retrospective View of 50 Years of Advertising Research

This year, the Advertising Research Foundation (ARF) is celebrating its 75 year anniversary. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives...
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How To Get Brand Advertisers To Spend More On The Web

It’s high time our industry provide large branding advertisers with metrics that prove that the web offers just as much—if not more—ROI as traditional media. That’s the best way to convince them that it’s OK to shift large portions of their ad spending...
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comScore Study Highlights Digital Wallet Market Potential

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital...
30% - ights/Press-Releases/2013/2/comScore-Study-Highlights-Digital-Wallet-Market-Potential

comScore Releases 2012 U.S. Online Auto Insurance Shopping Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its 2012 Online Auto Insurance Shopping Report, which provides a detailed analysis of overall industry trends in 2011 and the attitudes and intentions of consumers...
30% - ights/Press-Releases/2012/6/comScore-Releases-2012-U.S.-Online-Auto-Insurance-Shopping-Report

comScore Releases 2013 US Online Auto Insurance Shopping Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its 2013 Online Auto Insurance Shopping Report, which provides a detailed analysis of overall industry trends in 2012 and the attitudes and intentions of consumers...
30% - ights/Press-Releases/2013/10/comScore-Releases-2013-US-Online-Auto-Insurance-Shopping-Report

The Smart Speaker Frenzy and Why Its Happening

If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are device manufacturers in a frenzy over smart speakers,...
30% - ights/Blog/The-Smart-Speaker-Frenzy-and-Why-Its-Happening