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Halloween 2021 on Social Top Content and Key Takeaways

Halloween brings out the fun on social media each year as candies, costumes, tricks and treats cover our feeds for a few days. This year was especially exciting in many areas where people were once again able to do some Halloween activities in person....
9% - fts/Halloween-2021-on-Social-Top-Content-and-Key-Takeaways

Building the Path Forward for the Future of Measurement

The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled. The marketplace is no longer willing to settle for a measurement source that relies on small panels to drive decision-making...
30% - ights/Blog/Building-the-Path-Forward-for-the-Future-of-Measurement

Comscore Launches Predictive Audiences in Canada

Comscore is excited to launch Predictive Audiences in Canada – representing the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
35% - ights/Press-Releases/2021/10/Comscore-Launches-Predictive-Audiences-in-Canada

Best Times to Post on Social: Food and Grocery Brands

For content strategists and social media managers, it can be difficult to schedule posts. When will the audience be most likely to engage? How do you capture the most attention on your content? What times are best for what social media platforms?
9% - ights/Blog/Best-Times-to-Post-on-Social-Food-and-Grocery-Brands

Comscore Announces Media & Technology Industry Veteran Jon Carpenter as Chief Financial Officer

Comscore today announced the appointment of Jon Carpenter as Chief Financial Officer. Carpenter, who will start November 29, 2021, joins Comscore as the company continues to capitalize on the transformational marketplace opportunities and executes on...
9% - ights/Press-Releases/2021/10/Comscore-Announces-Media-Technology-Industry-Veteran-Jon-Carpenter-as-Chief-Financial-Officer

Comscore presenta una nueva metodología de medición para España

Prevista para 2023, la nueva metodología supone una innovación estratégica para el desarrollo de las mediciones Comscore
18% - ights/Press-Releases/2021/10/Comscore-presenta-una-nueva-metodologia-de-medicion-para-Espana

Comscore Annuncia una Nuova Metodologia per l'Italia

nuova e originale metodologia, l'Italia, innovazione continua, Comscore
29% - ights/Press-Releases/2021/10/Comscore-Annuncia-una-Nuova-Metodologia-per-l-Italia

Comscore Connected TV: Viewing Behaviour in the UK pt1

In the first instalment of Comscore Connected TV, we look at OTT viewing behaviour on TV screens in the UK and compare it with linear viewing behaviour. In most households, TV viewing follows a weekly pattern, with greater activity occurring during weekends....
9% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-pt1

Comscore to Announce Third Quarter 2021 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call on Monday, November 8th at 5:00 p.m. ET to discuss its financial results for the quarter ended September...
9% - ights/Press-Releases/2021/10/Comscore-to-Announce-Third-Quarter-2021-Financial-Results

2021 State of Gaming Webinar

View Comscore’s 2021 State of Gaming webinar to learn about the gaming landscape, actionable marketing ideas and consumer behaviors and attitudes across platforms. The 2021 State of Gaming webinar combines insights from Comscore’s new gaming survey, fielded...
9% - ights/Presentations-and-Whitepapers/2021/2021-State-of-Gaming-Webinar