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Media Currencies The Past Present and Future

Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially underwritten by advertising. And this is one of the...
62% - ights/Blog/Media-Currencies-The-Past-Present-and-Future

The apparel e-commerce landscape in the Asia-Pacific Region

In many corners of Asia, e-commerce is being re-invented; and fashion, which constantly reinvents itself, greatly contributes to this dynamic. Therefore, in this week’s edition of Comscore Snapshots, we look at apparel e-commerce sites, where users can...
9% - ights/Blog/The-apparel-e-commerce-landscape-in-the-Asia-Pacific-Region

Can cookie-free audiences perform as well as cookie-based ones

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
41% - ights/Blog/Can-cookie-free-audiences-perform-as-well-as-cookie-based-ones

Holiday shopping buzz starting early on social media

Though Black Friday is still three weeks out, and Christmas is two months away, brands are starting to create buzz on social media for holiday shopping. Many companies are putting more of their marketing efforts into social this year, even brands like...
9% - fts/Holiday-shopping-buzz-starting-early-on-social-media

OTT Viewership During the Pandemic

Time spent on streaming services grew dramatically between March 2020 to February 2021, gaining over 35% per month year-over-year. What does OTT streaming look like a year into the pandemic and beyond? To learn more about the OTT landscape in terms of...
9% - ights/Infographics/OTT-Viewership-During-the-Pandemic

Branded Content Measurement

Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
9% - ducts/Marketing-Impact/Branded-Content-Measurement

Branded Content Measurement

Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
9% - ducts/Advertising/Branded-Content

Breaking Down Bond's Box Office Success

'No Time To Die', the 25th and latest installment in the James Bond franchise, premiers in the U.S. on Friday, October 8.
9% - ights/Infographics/Breaking-Down-Bond-s-Box-Office-Success

Brand Innovators Fall 2021 Media Buying Summit


9% - ights/Videos/Interview/Brand-Innovators-Fall-2021-Media-Buying-Summit

How fashionable is the e-commerce landscape for apparel

In this new blog post, we look at the e-commerce landscape for apparel in the EU5 region.
9% - ights/Blog/How-fashionable-is-the-e-commerce-landscape-for-apparel