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Audiencias Sociales Incrementales en Mexico Mayo 2024xxx

Social Incremental, la nueva integración de datos de redes sociales en la herramienta de Comscore, permite a los medios consolidar en una única plataforma el alcance total de sus medios digitales y redes sociales, sin duplicidad de audiencia.
9% - fts/Audiencias-Sociales-Incrementales-en-Mexico-Mayo-2024xxx

BNPL Booms as Debt Costs Soar

Higher cost of debt and BNPL’s growing ubiquity drive consumers to embrace BNPL as a valuable option to overcome budget constraints​.
9% - ights/Blog/BNPL-Booms-as-Debt-Costs-Soar

25 Years

Celebrating 25 years of Comscore
9% - fts/25-Years

Celebrating Comscores 25th Anniversary

When Comscore was founded in 1999, our industry looked starkly different than it does today. The year we launched, there was no Retail Media or CTV, and none of us spent time managing multiple streaming subscriptions. Netflix's monthly subscription offering...
9% - ights/Blog/Celebrating-Comscores-25th-Anniversary

Celebrating 25 years of Comscore

Celebrating 25 years of Comscore
9% - fts/Celebrating-25-years-of-Comscore2

A Travel Portal Renaissance

Travel is increasingly becoming a heated category for credit card issuers, as they vie for the Lifestyle Powerhouse crown with travel-savvy cardholders.
19% - ights/Blog/A-Travel-Portal-Renaissance

Fast Facts: O mundo celebra Pride 2024

During Pride Month, the world unites to celebrate LGBTQ+ communities. This brief infographic looks at the engagement of media content, brands, and influencers celebrating Pride, its distribution across different social platforms, and some highlighted...
9% - ights/Infographics/Fast-Facts-World-celebrates-Pride-Month-2024

2020 State of Gaming

The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
9% - fts/State-of-Gaming-2020x

Revolutionizing Alcohol Advertising for CTV with Proximic by Comscores LDA Solutions

Advertising in age-restricted industries like alcohol and gambling faces unique regulatory hurdles, complicating the scaling of ad targeting across different screens. Connected TV (CTV) has emerged as a vital platform in today’s advertising landscape...
9% - ights/Blog/Revolutionizing-Alcohol-Advertising-for-CTV-with-Proximic-by-Comscores-LDA-Solutions

Key Take Aways Cross-platform

No último ProXXIma, nós apresentamos o painel “Cross-Platform: Transformando a Medição de Mídia no Brasil” onde nos reunimos à Siprocal e ao UOL para discutirmos as oportunidades e os desafios de um cenário digital cada vez mais fragmentado. Compartilhamos...
9% - ights/Blog/Key-Take-Aways-Cross-platform