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Unpacking the Role of AI in Media Measurement

In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertising ecosystem to look for applications of this remarkable...
8% - ights/Blog/Unpacking-the-Role-of-AI-in-Media-Measurement

Comscore Reports Third Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2024.
35% - ights/Press-Releases/2024/11/Comscore-Reports-Third-Quarter-2024-Results

Diwali Dhamaka 2024 Lights Up Social Media

Check out the social buzz during Diwali 2024 with this quick infographic and see how the festival of lights shines across social media!
8% - ights/Infographics/Diwali-Dhamaka-2024-Lights-Up-Social-Media

Comscore assisted a financial brand

Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
8% - fts/Case-Study-Drafts/Comscore-assisted-a-financial-brand2

Comscore assisted a financial brand

Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
8% - fts/Case-Study-Drafts/Comscore-assisted-a-financial-brand

Comscore supported a brand in launching a new product

Comscore supported a brand in launching a new product, helping create strategies to reach their target audience, identify core competitors, and set KPI targets
8% - fts/Case-Study-Drafts/Comscore-supported-a-brand-in-launching-a-new-product

Comscore helped a brand assess their digital competitive position

Comscore helped a brand assess their digital competitive position and how they stack up against competitors in KPIs​
8% - fts/Case-Study-Drafts/Comscore-helped-a-brand-assess-their-digital-competitive-position

Improving campaign outcomes​ with privacy-centric, ID-Free targeting​

Butler/Till utilized Symphony Health, an ICON plc company’s HealthRankings audiences, combined with Proximic’s Predictive Audience technology to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical...
8% - e-Studies/Improving-campaign-outcomes-with-privacy-centric-ID-Free-targeting

El espeluz-tacular impacto de Halloween en las redes sociales

In this brief infographic, we explore the global impact Halloween has had on social media so far. As excitement builds before the creepiest night of the year, we answer these questions…
8% - ights/Infographics/The-Spook-tacular-Impact-of-Halloween-on-Social-Media

ROKU & Comscore en ADWEEK LATAM

Únete a nosotros en el Innovation Stage de Adweek LATAM 2024. Junto a Roku, exploraremos las principales tendencias en streaming de televisión y compartiremos los últimos insights de nuestro Estudio CTV 2024 para Latinoamérica, con un enfoque especial...
8% - ights/Events-and-Webinars/Event/2024/ROKU-y-Comscore-en-ADWEEK-LATAM