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Cookie Deletion Rates and the Impact on Unique Visitor Counts

We issued an important press release today showing the results of a comScore study on the rate of cookie deletion, and the impact this has on the accuracy of cookie-based server data in measuring unique visitors (UVs) to a site or the reach and frequency...
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The Wizard of Oz had it right…

Hi, I’m Edward Hunter. I’ve been a gamer for many years and now have the perfect job working with comScore clients in the gaming industry.
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Ad Industry Reacts to New Online Media Planning Tools

The online advertising industry has been buzzing over the recent introduction of a couple of new media planning tools and whether or not they had the potential to shake up the industry.
8% - ights/Blog/Ad-Industry-Reacts-to-New-Online-Media-Planning-Tools

Moody's Gets Online

Back in November of last year, I wrote a blog post suggesting that the use of the “same store sales” metric as a barometer of retail health could lead to erroneous conclusions regarding the performance of individual retailers or the retail economy in...
8% - ights/Blog/Moody-s-Gets-Online

What Are Your Segments Doing Online?

Hello, my name is Steve Dennen, and I am a vice president of product management at comScore. I recently was interviewed by Steve Smith in his Behavioral Insider column at MediaPost, and thought I'd share the link with you here on the comScore blog. We...
8% - ights/Blog/What-Are-Your-Segments-Doing-Online

comScore's Cookie Deletion White Paper Now Available

comScore's cookie deletion white paper is now available to the public. This white paper goes into much greater detail than previously released, and is a must-read for those serious about understanding Web measurement.
8% - ights/Blog/comScore-s-Cookie-Deletion-White-Paper-Now-Available

A Metric for Every Reason

Much has been written about how new Internet technologies are making page view measurement less relevant when comparing consumer interaction with different Web sites. Many parties suggest replacing the page view with a measure of engagement.
8% - ights/Blog/A-Metric-for-Every-Reason

The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial...
8% - ights/Blog/The-Now-is-Time

Consider Both Sales Lift and Reach When Using Online Advertising to Grow Offline Sales

Last week, I gave a keynote address at the 4th Annual ShopLocal Summit. ShopLocal.com is a multi-channel marketplace that houses online and offline retailer promo information. With an increasing number of retailers turning to ShopLocal.com, it has become...
8% - ights/Blog/Consider-Both-Sales-Lift-and-Reach-When-Using-Online-Advertising-to-Grow-Offline-Sales

Gas Prices Drive “Hybrid” Searches

In my last post, I wrote about how high gas prices affected traffic to GasBuddy.com and searches for “Gas Prices.” It turns out that skyrocketing gas prices also have a big impact on the number of searches phrases containing “Hybrid,” such as “Hybrid...
8% - ights/Blog/Gas-Prices-Drive-Hybrid-Searches