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Case Studies

Case Studies
8% - e-Studies

Cross-Platform: liderando o futuro da medição digital

No último ProXXIma, um dos principais eventos da indústria no País, a Comscore Brasil marcou presença e também apresentou o painel “Cross-Platform, transformando a medição de mídia no Brasil”.
8% - ights/Presentations-and-Whitepapers/2024/Cross-Platform-liderando-o-futuro-da-medicao-digital

El Creciente Papel de la IA en Mexico

El pasado 28 de mayo, asistimos al evento Integreat en la Ciudad de México, un encuentro que reunió a líderes en marketing, ventas y tecnología para explorar la integración de estrategias y tecnologías de inteligencia artificial (IA) con el fin de mantener...
8% - ights/Blog/El-Creciente-Papel-de-la-IA-en-Mexico

Explorando el Universo Gaming en LATAM: Marcas, Gamers y Estrategias Publicitarias

Comscore desvela los hallazgos de su primer estudio sobre Gaming Advertising en América Latina. Este exhaustivo análisis profundiza en las preferencias de los gamers de la región, desde los dispositivos de videojuegos más utilizados hasta su actitud hacia...
51% - ights/Presentations-and-Whitepapers/2024/Explorando-el-Universo-Gaming-en-LATAM-Marcas-Gamers-y-Estrategias-Publicitarias

Datos expres UEFA Champions League 2023 2024

The UEFA Champions League (UCL) is one of the most prestigious competitions for football clubs. In this brief infographic, we review the impact of its 69th edition on social media by answering the following questions:
8% - ights/Infographics/Fast-Facts-UEFA-Champions-League-2023-2024

La nueva historia de amor, Digital & Social

Las mediciones Digital & Social son diferentes, pero a su vez complementarias. Descarga la presentación del webinar "La nueva historia de amor, Digital & Social" y descubre a través de nuestros análisis e insights cómo aprovechar al máximo estas mediciones...
8% - ights/Presentations-and-Whitepapers/2024/La-nueva-historia-de-amor-Digital-y-Social

Reaching Audiences in the Era of Fragmented Privacy Regulations

It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months and marketers are scrambling to keep up with their new fragmented...
34% - ights/Blog/Reaching-Audiences-in-the-Era-of-Fragmented-Privacy-Regulations

Comscore at the 16th Annual Gabelli Media and Entertainment Symposium

RESTON, Va., June 4, 2024 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that Chief Executive Officer Jon Carpenter will participate in Gabelli Funds 16th Annual Media & Entertainment Symposium...
8% - ights/Press-Releases/2024/5/Comscore-at-the-16th-Annual-Gabelli-Media-and-Entertainment-Symposium

Direct

Direct
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Shopping Features in Social Apps

Over the past decade, mobile has significantly transformed the digital commerce landscape and now accounts for nearly one-third of online retail spend. Retailers continue to optimize the mobile shopping experience, including rolling out new features such...
8% - ights/Blog/Shopping-Features-in-Social-Apps