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News From the Research Trenches

I joined comScore as Chief Research officer on May 30, but this is my first post to the comScore blog. I’ve spent a lot of time these past three months meeting with clients and working with industry groups (e.g., MRC, IAB, and ARF), hearing first hand...
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ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)

Much has been written in recent weeks about client concerns over the quality of market research work conducted using online “access panels.” (That’s the term popular in Europe, describing an online panel from which survey respondents may be drawn.) Concern...
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comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe....
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Billion Dollar Bonanza Cyber Monday Surpasses 1 Billion in U.S. Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 29 days of the November – December 2010 holiday season. For the holiday season-to-date, $13.55 billion has been spent...
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Understanding The Potentially Persuasive Power of Consumer-Produced Content

comScore and EXPO present findings from a joint study evaluating the power of consumer-produced video content. The study evaluates the likelihood of user-generated videos to exhibit elements of sales effectiveness that are commonly found in persuasive,...
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comScore Releases Study on Latin American E-Commerce Landscape

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study of the e-commerce landscape in Latin America. The study, which surveyed nearly 800 respondents, looked at e-commerce activity across Brazil, Mexico,...
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Como a América Latina está formatando o Crescimento Global Vídeos Online

Did you know that there are over three billion videos viewed monthly in Brazil and that the average Mexican viewer spends more than eight hours every month watching online video? Being able to measure viewership in Latin America will help marketers,...
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Online Display Advertising in Deutschland

The display ad market has rapidly gained pace over the past several months. More than 66 billion online display ads have been served in Germany in September alone, and the market is showing strong growth. Much of this resurgence can be attributed to...
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State of the Turkish Internet

State of the Turkish Internet presented by Mike Read, SVP & Managing Director Europe, at the 2010 Webrazzi Summit in Istanbul.
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MIT Sloan’s Buck Weaver Marketing Award Honors comScore CEO

Magid Abraham, Ph.D, co-founder and CEO of comScore, Inc. was honored today with the Eighth Annual Buck Weaver Award for Marketing. Established by MIT Sloan School of Management in 2003 and sponsored by General Motors Corp. (NYSE: GM), the award recognizes...
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