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Making the Right Bets When It Comes to Programmatic

Proximic by Comsore is officially one! I remember fondly my children's first birthdays. We threw them each a big party, but the parties were really for the adults - a celebration of surviving the sleepless nights and perpetual anxiety in that first year,...
8% - ights/Blog/Making-the-Right-Bets-When-It-Comes-to-Programmatic

Epsilon Partners with Comscores Proximic for Global Contextual Data

Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership...
8% - ights/Press-Releases/2024/3/Epsilon-Partners-with-Comscores-Proximic-for-Global-Contextual-Data

Comscore Reports Fourth Quarter and Full Year 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the fourth quarter and full year ended December 31, 2023.
8% - ights/Press-Releases/2024/3/Comscore-Reports-Fourth-Quarter-and-Full-Year-2023-Results

Comscore and TEGNA Sign Multi-Year Agreement

Comscore, Inc. (NASDAQ: SCOR) and TEGNA Inc. (NYSE: TGNA) today announced they have reached a comprehensive multi-year agreement on cross-platform audience measurement.
8% - ights/Press-Releases/2024/3/Comscore-and-TEGNA-Sign-Multi-Year-Agreement

Comscore to Announce Fourth Quarter 2023 Financial Results

Comscore, Inc. (Nasdaq: SCOR), today announced that it plans to hold a conference call to discuss its financial results for the fourth quarter ended December 31, 2023 on Wednesday, March 6th at 5:00 p.m. ET.
8% - ights/Press-Releases/2024/2/Comscore-to-Announce-Fourth-Quarter-2023-Financial-Results

Comscore nombra a Leónidas Rojas para liderar estrategias

Comscore, Inc. (NASDAQ: SCOR), empresa líder en medición de audiencias digitales, anunció hoy la promoción de Leónidas Rojas como Director Comercial Senior para América del Sur. En su nuevo rol, Leónidas estará a cargo de dirigir las estrategias de ventas...
8% - ights/Press-Releases/2024/2/Comscore-nombra-a-Leonidas-Rojas-para-liderar-estrategias

Comscore Transforms Local and National Ad Campaigns

Comscore today unveiled a significant update to its Comscore Campaign Ratings (CCR). This enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms.
8% - ights/Press-Releases/2024/2/Comscore-Transforms-Local-and-National-Ad-Campaigns

With Elections Approaching, New TargetSmart-Comscore Partnership Empowers Progressive Advertisers

As the 2024 elections approach, TargetSmart and Comscore, Inc (NASDAQ: SCOR) are launching a new integration to give TargetSmart's progressive clients access to Comscore's granular media planning and evaluation data. This partnership builds on work between...
8% - ights/Press-Releases/2024/2/With-Elections-Approaching-New-TargetSmart-Comscore-Partnership-Empowers-Progressive-Advertisers

Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement

Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning advertisers need to be able to find their consumers at the...
8% - ights/Blog/Comscore-Transforms-Local-and-National-Ad-Campaigns-with-Pioneering-Cross-Platform-Audience-Measurement

Comscore Campaign Ratings Local

In this session, we provided a comprehensive overview of our local and national capabilities and how our measurement solution can empower you to navigate the evolving landscape of digital advertising effectively and optimize your campaigns for maximum...
8% - ights/Presentations-and-Whitepapers/2024/Comscore-Campaign-Ratings-Local