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Tumblr Defies its Name as User Growth Accelerates

With so much attention given to social networking goliath Facebook, along with strong secondary players in the market like Twitter and Linkedin (and now Google+), it’s no wonder that scrappy upstart Tumblr often gets overlooked. But recent comScore data...
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Advertising Engagement: Giving Creative Credit Where Credit is Due

Across brand-building disciplines, a chorus championing the virtue of measuring engagement in ad testing grows in number and volume with the emergence of each new digital channel. I and the rest of us at comScore ARS agree that advertising engagement...
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It's time to close the loop for gaming ads

It’s not that big of a history lesson, but online ads have evolved from novelty to absolute bedrock; they are now a part of many major brands’ ad spend. As soon as this became status quo, advertisers began to demand planning tools to find the right audiences...
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comScore Waves Goodbye to '08, Looks Ahead to '09

It’s often been said, you can't know where you’re going until you know where you’ve been. Even in the rapidly-evolving world of digital media, this phrase rings true.
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comScore Introduces Ad Metrix Social™ for Visibility into the Social Side of Display Advertising

comScore is excited to announce the introduction of Ad Metrix Social, a significant new product enhancement that provides unique detail and insight into the social side of display advertising. The availability of this new social measurement module helps...
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Spotify Makes a Splash among U.S. Early Adopters

Following years of speculation and anticipation, European social music application Spotify recently touched ground here in the U.S. to a great deal of fanfare. Despite some difficulty in tangling with the record labels on royalties and fees, Spotify was...
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Battle of the Browsers: Impacting Search Share

This past week I decided to download the newly released Firefox 4 web browser, which featured several noticeable improvements over previous versions. As someone who lives and breathes search every day, my eyes were immediately draw to the new look of...
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The NFL & Fantasy Football: A Match Made in Search Heaven

The Internet created an ideal environment for the growth and adoption of fantasy football as the powerhouse of engagement that it is today. This engagement has translated into what is now a multi-billion dollar industry, making it a highly competitive...
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Advertising Strategies for Targeting U.S. Hispanics

Recently-released 2010 U.S. Census data reveals that more than half of the U.S. population growth between 2000 and 2010 was driven by Hispanics. During this time, the U.S. Hispanic population increased by more than 15 million people, now making them the...
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The Interconnection of Facebook Fan Pages

As sociable beings in an interconnected world, our social networks have intuitive importance in our everyday lives. These networks influence the movies we watch, the music we buy, the parties we attend, and the friends we keep. Our associations – both...
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