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Government 2.0: Digital Measurement = Better Management

Early in my career, I had the distinct pleasure to work side by side with John Little, Institute Professor and the Chair of Management Science at the MIT Sloan School of Management. John is the quintessential quantitative marketer, and is widely considered...
8% - ights/Blog/Government-2.0-Digital-Measurement-Better-Management

comScore to Speak at the Oppenheimer Annual Communications, Technology & Internet Conference on August 12


8% - ights/Press-Releases/2009/8/comScore-to-Speak-at-the-Oppenheimer-Annual-Communications-Technology-Internet-Conference-on-August-12

comScore Case Study: Medline Plus - National Library of Medicine, NIH

MedlinePlus reached out to comScore for specialized reports on their website’s visitation metrics, user engagement, market sizing, and health categories and other therapeutic areas, as compared to private sector and other public sector organizations in...
8% - ights/Presentations-and-Whitepapers/2009/comScore-Case-Study-NIH

comScore Case Study: The U.S. Postal Service

The USPS selected comScore as an objective and reputable source to measure the impact paper catalogs have on online sales across multiple retail industries.
8% - ights/Presentations-and-Whitepapers/2009/comScore-Case-Study-The-U.S.-Postal-Service

Going Beyond TV on the Web: Finding the Untapped Advertising Opportunities in Online Video

While brand name broadcasters may dominate advertisers’ plans, plenty of opportunity lies beyond “TV on the Web.” Examine creative new models for online video advertising that enable advertisers to create immersive entertainment that reaches consumers...
8% - ights/Presentations-and-Whitepapers/2009/Going-Beyond-TV-on-the-Web-Finding-the-Untapped-Advertising-Opportunities-in-Online-Video

comScore Appoints Ellen Marzell as Senior Director of Marketing Solutions in Europe


8% - ights/Press-Releases/2009/7/comScore-Appoints-Ellen-Marzell-as-Senior-Director-of-Marketing-Solutions-in-Europe

How To Get Brand Advertisers To Spend More On The Web

It’s high time our industry provide large branding advertisers with metrics that prove that the web offers just as much—if not more—ROI as traditional media. That’s the best way to convince them that it’s OK to shift large portions of their ad spending...
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Americans Turn to Career Sites During Economic Downturn


8% - ights/Press-Releases/2009/7/Americans-Turn-to-Career-Sites-During-Economic-Downturn

There's Something Happening Here... And What It Is Is Becoming Clearer

I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time, I’ve become a big believer in the importance of reach...
8% - ights/Blog/There-s-Something-Happening-Here-And-What-It-Is-Is-Becoming-Clearer

Creative Advertising Insights from comScore Ad Metrix

How much do you really know about your client's competitors and their online display strategy? As an agency, it's your job to know exactly what your client's competitors are up to. Standard ad metrics just can't tell the whole story. To be effective,...
8% - ights/Presentations-and-Whitepapers/2009/Creative-Advertising-Insights-from-comScore-Ad-Metrix