title - Comscore, Inc.

The Importance of Getting Beyond Big in Online Video

When it comes to making online video audiences targetable and valuable, big sweeping numbers and unfamiliar, ambiguous metrics such as ‘streams’ can mislead us into thinking that video is complicated, or that video audiences are somehow hard to understand...
8% - ights/Presentations-and-Whitepapers/2009/The-Importance-of-Getting-Beyond-Big-in-Online-Video

Russia has World’s Most Engaged Social Networking Audience

comScore, Inc. today released a study of the social networking category in Russia, based on data from the comScore World Metrix audience measurement service.
8% - ights/Press-Releases/2009/7/Russia-has-World-s-Most-Engaged-Social-Networking-Audience

comScore and GSMA Win MEF Award

comScore, Inc. and the GSMA, the body that represents the worldwide mobile communications industry, today announced that they have received the coveted award for Business Intelligence at the 2009 Meffys Awards, held on June 23 at the Floridita club, London.
8% - ights/Press-Releases/2009/7/comScore-and-GSMA-Win-MEF-Award

comScore Selected by Wireless Media Consulting to Help Provide Common Short Code Media Monitoring for CTIA-The Wireless Association®

comScore today announced it had been selected through a contract with Wireless Media Consulting (WMC) to monitor common short code (CSC) promotional materials for CTIA-The Wireless Association in order to validate that promotional materials used to market...
8% - ights/Press-Releases/2009/6/comScore-Selected-by-Wireless-Media-Consulting-to-Help-Provide-Common-Short-Code-Media-Monitoring-for-CTIA-The-Wireless-Association-R

comScore Announces the Expansion of GroupM in its Burgeoning Asia-Pacific Client Portfolio

comScore today announced that it has expanded its relationship with GroupM Interaction APAC to now encompass all of the Asia-Pacific region, reflecting comScore’s growing portfolio of agency clients in this market.
8% - ights/Press-Releases/2009/6/comScore-Announces-the-Expansion-of-GroupM-in-its-Burgeoning-Asia-Pacific-Client-Portfolio

A Day in Boston at the Internet Retailer Conference

Last week, I spoke at the fifth annual Internet Retailer Conference & Exhibition in Boston. In spite of the continued uncertainty of the economy and the retail market, the conference, which ended Thursday, attracted more than 5,000 attendees and 368 exhibitors....
8% - ights/Blog/A-Day-in-Boston-at-the-Internet-Retailer-Conference

comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2009

comScore, Inc. today released its monthly analysis of U.S. consumer activity at the top online properties for May 2009 based on data from the comScore Media Metrix service. May saw online visitation surge at gift- related sites as Mother’s Day and other...
8% - ights/Press-Releases/2009/6/comScore-Media-Metrix-Ranks-Top-50-U.S.-Web-Properties-for-May-2009

Germany’s Most Popular Online Newspaper

comScore today released a study of the habits of online newspaper readers in Germany, based on data from the comScore World Metrix audience measurement service.
8% - ights/Press-Releases/2009/6/Germany-s-Most-Popular-Online-Newspaper

Start Digging! Search Data is a Hidden Goldmine for Online Publishers

Paid and organic search can grow your advertising revenue by increasing the volume of highly-targeted consumer traffic. In addition, online search data is a valuable window into the minds of consumers. Knowing what consumers are searching for and how...
8% - ights/Presentations-and-Whitepapers/2009/Start-Digging!-Search-Data-is-a-Hidden-Goldmine-for-Online-Publishers

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