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JioCinema and the 2022 FIFA World Cup

JioCinema is a popular streaming platform in India, providing users with a vast library of movies, TV shows, and other multimedia content. In the past couple of months, the platform has expanded its reach by broadcasting major sporting events, most notably,...
8% - ights/Blog/JioCinema-and-the-2022-FIFA-World-Cup

Connected TV en Chile

Comscore en colaboración con IAB Chile, Colombia, México, Argentina, Perú y Uruguay libera una infografía sobre su más reciente estudio de Connected TV, OTT y Addressable Advertising donde resume las precepciones frente a los diversos tipos de publicidad,...
8% - ights/Infographics/Connected-TV-en-Chile

Comscore Insights: Nuevos tiempos, nuevos consumos, perspectiva 2023

Queríamos darte las gracias por haber participado en nuestro webinar "Comscore Insights: Nuevos tiempos, nuevos consumos, perspectiva 2023". Esperamos que hayas disfrutado y aprendido mucho de las nuevas tendencias de consumo digital en el panorama español.
8% - ights/Presentations-and-Whitepapers/2023/Comscore-Insights-Nuevos-tiempos-nuevos-consumos-perspectiva-2023

I giovani uomini trainano l audience di ChatGPT in Italia il fenomeno del momento

OpenAI, l'organizzazione di ricerca che ha sviluppato ChatGPT e la loro stessa creazione, sono da settimane al centro di moltissime discussioni e discorsi sui social media e non solo: OpenAI ha registrato più di un milione di interazioni sui social nel...
8% - ights/Blog/I-giovani-uomini-trainano-l-audience-di-ChatGPT-in-Italia-il-fenomeno-del-momento

Sneak Peak State of Gaming 2023

Gaming has been a growing area of media for years; during the beginning of the pandemic we observed significant growth in the space as more gamers had time at home, and this past year was yet another big year for games and related content.
8% - ights/Blog/Sneak-Peak-State-of-Gaming-2023

Deinfluencing Unwrapped

When is influence not influence?
8% - ights/Blog/Deinfluencing-Unwrapped

Selena Gomez supero a Kylie Jenner como numero 1 en Instagram

Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caused this shift of power and how this is affecting these...
8% - ights/Blog/Selena-Gomez-overtakes-Kylie-Jenner-as-number-1-on-Instagram

ARF Shopper 2023

Today’s Shopping Landscape: Strategies for the Changing Consumer Journey
8% - ights/Presentations-and-Whitepapers/2023/ARF-Shopper-2023

Digital Trends LatAm, 2023

Comscore elaboró un resumen granular de la evolución del comportamiento online de los internautas latinoamericanos, compartiendo datos de diversas categorías de contenido y hallazgos sobre su reciente estudio de Connected TV en la región.
8% - ights/Presentations-and-Whitepapers/2023/Digital-Trends-LatAm-2023

Inteligencia artificial Los jovenes lideran el exito de OpenAI

Tanto OpenAI, la organización de investigación que desarrolló ChatGPT, como el propio ChatGPT están presentes en las conversaciones de las redes sociales. En enero de 2023, OpenAI registró 1.2 millones de interacciones, más del doble de lo que generó...
8% - ights/Blog/Inteligencia-artificial-Los-jovenes-lideran-el-exito-de-OpenAI