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ID-Free Predictive Audiences Triples Reach Against Gen Z​

In a display campaign, a brand aimed to reach Gen Z audiences by comparing the performance of traditional, ID-based audience segment against Proximic by Comscore’s ID-Free Gen Z Predictive Audience.
12% - fts/ID-Free-Predictive-Audiences-Triples-Reach-Against-Gen-Z

Comscore TV Personification

This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
20% - ights/Blog/Comscore-TV-Personification

At the forefront of digital measurement and cross-platform solution

Alejandro Fosk, Executive Vice President International at Comscore, guides us through the digital ecosystem, examining the latest Explore our International Hub to learn more about the digital measurement landscape. Access our exclusive blog series to...
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O Papel das Audiencias Incrementais Sociais no aprimoramento da estrategia digital

En el fragmentado entorno digital actual, alcanzar una medición completa de los medios de comunicación se ha vuelto cada vez más desafiante, pero al mismo tiempo, más crucial. La rápida evolución del consumo de medios digitales, especialmente a través...
7% - ights/Blog/Maximizando-la-estrategia-digital-con-la-cobertura-incremental-de-las-redes-sociales

O futuro da medicao cross-platform em um mundo sem cookies

Comprender la totalidad de nuestra audiencia en todas las plataformas digitales es un enorme desafío. La desaparición de cookies de terceros y el aumento de las regulaciones de privacidad han añadido un reto adicional a las complejidades de la medición...
7% - ights/Blog/El-futuro-de-la-medicion-cross-platform-en-un-mundo-sin-cookies

Navegando no complexo panorama da medicao das redes sociais

En el vertiginoso mundo del marketing digital, donde cada interacción, comentario y "me gusta" pueden ser la diferencia entre el éxito y la irrelevancia, la capacidad para medir y analizar el contenido en redes sociales se ha convertido en un componente...
7% - ights/Blog/Navegando-el-complejo-panorama-de-la-medicion-de-redes-sociales

Comscore Awarded US Patent for Person-Level TV Audience Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected...
20% - ights/Press-Releases/2024/11/Comscore-Awarded-US-Patent-for-Person-Level-TV-Audience-Measurement

Social Media Report, Australia 2024

Discover the drivers of social media engagement, explore top influencers, brand strategies, partnerships, and more. Additionally, gain valuable insights with social audience incrementality to improve marketing strategies and investment decisions.
16% - ights/Presentations-and-Whitepapers/2024/Social-Media-Report-Australia-2024

Basketball Audience Playbook

Our Basketball Audience Playbook is your game plan for slam-dunking success this season.
22% - ights/Presentations-and-Whitepapers/2024/Basketball-Audience-Playbook

The State of Social Media, India 2024

The "State of Social Media, India 2024" webinar presentation is now available for download. In this session, we uncovered how to optimise your content and the role of social media in the world’s most populous nation.
21% - ights/Presentations-and-Whitepapers/2024/The-State-of-Social-Media-India-2024