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Panorama de CTV en América Latina, 2024

Por tercer año consecutivo, Comscore presenta su estudio de Connected TV, OTT y Addressable Advertising en América Latina, revelando los hallazgos clave para 2024 que muestran el panorama actual y la evolución de esta tecnología en la región. Respaldado...
7% - ights/Presentations-and-Whitepapers/2024/Panorama-de-CTV-en-America-Latina-2024

Unpacking the Role of AI in Media Measurement

In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertising ecosystem to look for applications of this remarkable...
24% - ights/Blog/Unpacking-the-Role-of-AI-in-Media-Measurement

Comscore Reports Third Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2024.
18% - ights/Press-Releases/2024/11/Comscore-Reports-Third-Quarter-2024-Results

Comscore assisted a financial brand

Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
19% - fts/Case-Study-Drafts/Comscore-assisted-a-financial-brand2

Comscore assisted a financial brand

Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
19% - fts/Case-Study-Drafts/Comscore-assisted-a-financial-brand

Comscore helped a brand assess their digital competitive position

Comscore helped a brand assess their digital competitive position and how they stack up against competitors in KPIs​
13% - fts/Case-Study-Drafts/Comscore-helped-a-brand-assess-their-digital-competitive-position

Improving campaign outcomes​ with privacy-centric, ID-Free targeting​

Butler/Till utilized Symphony Health, an ICON plc company’s HealthRankings audiences, combined with Proximic’s Predictive Audience technology to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical...
18% - e-Studies/Improving-campaign-outcomes-with-privacy-centric-ID-Free-targeting

El espeluz-tacular impacto de Halloween en las redes sociales

In this brief infographic, we explore the global impact Halloween has had on social media so far. As excitement builds before the creepiest night of the year, we answer these questions…
14% - ights/Infographics/The-Spook-tacular-Impact-of-Halloween-on-Social-Media

El impacto de la publicidad en videojuegos entre gamers en Mexico

Comscore, Inc. (Nasdaq: SCOR), empresa líder en medición de audiencias digitales, ha revelado los resultados de su primer estudio sobre la publicidad en videojuegos en México y Latinoamérica para 2024. El informe analiza en profundidad los hábitos y preferencias...
7% - ights/Press-Releases/2024/10/El-impacto-de-la-publicidad-en-videojuegos-entre-gamers-en-Mexico

Driving campaign efficiency ​with privacy-centric, ID-free targeting

Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
20% - e-Studies/Driving-campaign-efficiency-with-privacy-centric-ID-free-targeting