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Shopping Features in Social Apps

Over the past decade, mobile has significantly transformed the digital commerce landscape and now accounts for nearly one-third of online retail spend. Retailers continue to optimize the mobile shopping experience, including rolling out new features such...
17% - ights/Blog/Shopping-Features-in-Social-Apps

Fall Targeting Guide 2024

Our programmatic targeting guide offers tailored audience recommendations for campaigns during the 2024 Fall Season, including off-the-shelf and custom audience ideas.
20% - ights/Presentations-and-Whitepapers/2024/Fall-Targeting-Guide-2024

One reach digital: Audiencias sociales incrementales en México

Social Incremental, la nueva integración de datos de redes sociales en la herramienta de Comscore, permite a los medios consolidar en una única plataforma el alcance total de sus medios digitales y redes sociales, sin duplicidad de audiencia.
7% - ights/Blog/One-reach-digital-Audiencias-sociales-incrementales-en-Mexico

Fast Facts: Indian Premier League 2024

The Indian Premier League (IPL) season has just finished with a storming win for Knight Riders. We review the competition’s impact on social media.
20% - ights/Infographics/Fast-Facts-Indian-Premier-League-2024

Comscore and Snowflake: Data Delivery at Scale

Comscore and Snowflake came together on May 1, 2024, in a webinar called ‘Comscore Collaborates with Media Partners in Snowflake Data Clean Rooms for Audience Insights, Measurement, and Enrichment’. It was an hour geared towards technologists, business...
21% - ights/Blog/Comscore-and-Snowflake-Data-Delivery-at-Scale

Extrayendo el valor de la informacion en el Turismo

El pasado 23 de mayo, asistimos al Congreso de Marketing Turístico Travel Update 2024 en el Golfo de Morrosquillo, Colombia. Este evento se ha consolidado como un espacio fundamental para la capacitación y el desarrollo profesional en la industria turística.
7% - ights/Blog/Extrayendo-el-valor-de-la-informacion-en-el-Turismo

Comscores Advocacy and Political Solutions Yielding Client Success

As agencies, advertisers, political strategists, campaign managers and leaders across party lines focus more of their attention on this upcoming November’s Presidential Election, Comscore’s suite of solutions for the Political sector is attracting increasing...
20% - ights/Blog/Comscores-Advocacy-and-Political-Solutions-Yielding-Client-Success

Whos Watching Those Political Ads Anyway

It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020. . . ” and that “The U.S. political ad...
18% - ights/Blog/Whos-Watching-Those-Political-Ads-Anyway

2024 Summer Games Audience Targeting Guide

Our programmatic targeting guide offers tailored audience recommendations for campaigns focused on the 2024 Summer Games, including off-the-shelf and custom audience ideas.
22% - ights/Presentations-and-Whitepapers/2024/2024-Summer-Games-Audience-Targeting-Guide