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Streaming en Mexico
La adopción de servicios de streaming y el uso de dispositivos de Connected TV (CTV) están experimentando un rápido crecimiento en México, según revela el último estudio de Comscore, patrocinado por Sirpocal, OMG, Pluto TV, Roku, Canela Media, Kivi, Mercado...
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ights/Press-Releases/2024/5/Streaming-en-Mexico
Unlocking the future of Cross-Platform measurement
Advertising Week Europe 2024 has just finished, and what a great event it was! The spotlight was on the remarkable talents in our industry – congratulations to all the winners of the Future is Female Awards! The event also showcased innovative solutions...
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ights/Blog/Unlocking-the-future-of-Cross-Platform-measurement
Unlocking Potential at the Upfronts
While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on linear TV, the Upfronts are dramatically shifting to better reflect audience...
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ights/Blog/Unlocking-Potential-at-the-Upfronts
At the forefront of digital measurement and cross-platform solution
Alejandro Fosk, Executive Vice President International at Comscore, guides us through the digital ecosystem, examining the latest Explore our International Hub to learn more about the digital measurement landscape. Access our exclusive blog series to...
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ights/Blog/At-the-forefront-of-digital-measurement-and-cross-platform-solution
The strategic leap to unlock India s total digital audience measurement
On May 9, 2024, the Comscore Interact India took place in Mumbai and served as a pivotal gathering between clients and other industry leaders. This exclusive session underscored the transformation in internet users’ digital consumption, the challenges...
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ights/Blog/The-strategic-leap-to-unlock-India-s-total-digital-audience-measurement
Comscore Collaborates with Snowflake
In this joint webinar on May 1, 2024, Comscore shared how it leverages Snowflake Data Clean Rooms to easily and securely collaborate with their media partners, helping them access Comscore's rich data assets across activation, attribution, and measurement...
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ights/Presentations-and-Whitepapers/2024/Comscore-Collaborates-with-Snowflake
Automotive Vertical Segment Guide
Our programmatic targeting guide offers tailored recommendations for campaign targeting across the automotive vertical including off-the-shelf and custom audiences.
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ights/Presentations-and-Whitepapers/2024/Automotive-Vertical-Segment-Guide
Comscore Reports First Quarter 2024 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.
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ights/Press-Releases/2024/5/Comscore-Reports-First-Quarter-2024-Results
Proximic by Comscore Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List
Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger’s prestigious 2024 Programmatic Power...
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ights/Press-Releases/2024/5/Proximic-by-Comscore-Recognized-in-AdExchanger-s-2024-Top-50-Programmatic-Power-Players-List
O Fim dos Cookies esta proximo
Fique atento: a nossa narrativa permanece em termos de trabalhar com a indústria em torno da mudança proativa de medição para não depender de cookies (ou outros sinais 3P).
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ights/Blog/O-Fim-dos-Cookies-esta-proximo
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