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Comscore at the 19th Annual Needham Technology Media and Consumer Conference

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that its executive leadership will participate in Needham & Co.’s 19th Annual Technology, Media and Consumer Conference.
20% - ights/Press-Releases/2024/4/Comscore-at-the-19th-Annual-Needham-Technology-Media-and-Consumer-Conference

Comscore To Announce First Quarter 2024 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the first quarter ended March 31, 2024 on Tuesday, May 7th at...
21% - ights/Press-Releases/2024/4/Comscore-To-Announce-First-Quarter-2024-Financial-Results

Navigating the Future of Publishing

This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail, industry leaders zeroed in on key issues such as engaging cross-platform...
26% - ights/Blog/Navigating-the-Future-of-Publishing

Comscore Social Brand Survey Lift

Comscore Social Brand Lift studies showcase a publisher’s value by proving a 96% boost in partner brand interest as a direct result of the campaign.​
15% - e-Studies/Comscore-Social-Brand-Survey-Lift

March Madness Across Screens: 2024 Recap

March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s team – the story doesn’t end there.
18% - ights/Blog/March-Madness-Across-Screens-2024-Recap

Health Vertical Segment Guide

Our programmatic targeting guide offers tailored recommendations for campaign targeting across the health vertical including off-the-shelf and custom audiences.
22% - ights/Presentations-and-Whitepapers/2024/Health-Vertical-Segment-Guide

Rising Tide of Social Media Influencers in India

In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google India partnering with social media influencers, such as Shraddha or...
10% - ights/Blog/Rising-Tide-of-Social-Media-Influencers-in-India

Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams

Livestreaming is one of the best ways for brands to get in front of the Gen Z audience. Not only does it have the Gen Z audience’s attention, but it often has their attention for hours at a time. As gaming livestream audiences continue to grow, brands...
20% - ights/Blog/Comscore-and-Thece-Partner-To-Measure-Advertising-Effectiveness-on-Livestreams

Broadcast Industry Leaders Spearhead Investment in RUN3TV

In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that...
20% - ights/Press-Releases/2024/4/Broadcast-Industry-Leaders-Spearhead-Investment-in-RUN3TV

Comscore at Digiday Publishing Summit

Comscore was on stage at the Digiday Publishing Summit on March 26 from 9:25 am – 9:45 am MST with an expert panel for the discussion “Advertise Nationally, Optimize Locally – Monetization & Validation Techniques for Optimal Audience Reach".
21% - ights/Presentations-and-Whitepapers/2024/Comscore-at-Digiday-Publishing-Summit