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Sneak Peak: 2010 US Digital Year in Review

In 2010, Facebook surpassed each of the top three largest web properties for share of time spent, capturing the #1 ranking in August 2010. Facebook now accounts for 12.3 percent of time spent online in the U.S., up from 7.2 percent a year ago.
21% - ights/Infographics/Sneak-Peak-2010-US-Digital-Year-in-Review

Android Takes Lead in US Smartphone Market

In January 2011, Google Android accounted for 31.2% of the U.S. smartphone market, capturing the #1 spot in the rankings for the first time as the platform climbed from just 7.1% share a year ago. RIM followed with 30.4% to secure the #2 position, while...
21% - ights/Infographics/Android-Takes-Lead-in-US-Smartphone-Market

Infographic Search Dominates Traffic to Retail Destination Sites but Social is on the Rise in UK

Enders Analysis recently released their first ‘UK consumer e-commerce trends’ report and included this infographic based on comScore data highlighting online retail behaviour. Online search engines like Google and Bing accounted for 36% of traffic to...
21% - ights/Infographics/Infographic-Search-Dominates-Traffic-to-Retail-Destination-Sites-but-Social-is-on-the-Rise-in-UK

More Time Spent on Facebook Than Any Other UK Site

Facebook accounted for over 16 percent of all time spent online, making it the leading site for engagement in the UK during June 2011. Google Sites ranked second with nearly 12 percent of time spent and Microsoft third with 10.5 percent.
21% - ights/Infographics/More-Time-Spent-on-Facebook-Than-Any-Other-UK-Site

Channel 4 Has the Largest Share of Online Video Viewers That Are ABC1

Channel 4, ITV and YouTube largely attracted the ABC1 demographic, accounting for at least 59 percent of online video viewers across the three sites during July 2011, in the UK.  Channel 4 had the largest share of ABC1 viewers, accounting for with 69.2...
21% - ights/Infographics/Channel-4-Has-the-Largest-Share-of-Online-Video-Viewers-That-Are-ABC1

Infographic: Who’s Driving Facebook’s Growth in Germany?

Over the past year, Facebook’s audience has grown by 13 percent, reaching 38.3 million German internet users during April 2012. The German publication WirtschaftsWoche recently posted an infographic breaking down the social network’s growth by demographics....
21% - ights/Infographics/Infographic-Who-s-Driving-Facebook-s-Growth-in-Germany

Creative Up to 4 Times More Important than Media Plan

A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away the single most impactful driver of sales change. For context, media planning elements like GRPs, wearout and...
21% - ights/Infographics/Creative-Up-to-4-Times-More-Important-than-Media-Plan

Young Males Dominate Online Video Viewing in EU5

Online video consumption in the EU5 is heavily skewed towards men and younger users. In January 2011, males accounted for 65% of time spent consuming online video (compared to 53% of time spent on the internet as a whole). Younger males between 15-34...
21% - ights/Infographics/Young-Males-Dominate-Online-Video-Viewing-in-EU5

Traumziel Search Engines fuer Deutsche Werbetreibende der Reisebranche


21% - ights/Infographics/Search-engines-are-dream-destinations-for-German-travel-advertisers

CTV

Comscore Everywhere will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to accurately capture the realities of modern media consumption.
21% - ducts/CTV