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Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million...
21% - ights/Blog/Entering-the-promised-land-of-behavioral-targeting

Is Linkedin Becoming an Essential Resource for Job Seekers?

A couple weeks ago, Linkedin CEO Jeff Weiner offered an interesting viewpoint on some new ways of solving the current U.S. unemployment situation. Weiner argues that the current dislocation in the job market is not merely an unfortunate byproduct of the...
21% - ights/Blog/Is-Linkedin-Becoming-an-Essential-Resource-for-Job-Seekers

U.S. Online Holiday Shopping Season Reaches Record 32.6 Billion for November December Period

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported that retail e-commerce spending for the entire November – December 2010 holiday season reached $32.6 billion, marking a 12-percent increase versus last year and an all-time...
21% - ights/Press-Releases/2011/1/U.S.-Online-Holiday-Shopping-Season-Reaches-Record-32.6-Billion-for-November-December-Period

comScore Receives ABC Accreditation for Content Verification

comScore, Inc. (NASDAQ: SCOR) today announced that ABC UK (Audit Bureau of Circulations) has certified its Content Verification solution, continuing its status as a certified solution for the digital ad market in the UK. Content Verification is part...
21% - ights/Press-Releases/2016/5/comScore-Receives-ABC-Accreditation-for-Content-Verification

Healthcare gov Traffic is Up Slightly But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th.
21% - ights/Blog/Healthcare-gov-Traffic-is-Up-Slightly-But-Browsing-and-Enrollment-is-Down

Briarcliff Entertainment Uses comScore Solution for Upcoming Michael Moore Documentary

comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced today that Briarcliff Entertainment utilized the Forecast offering to help determine the release date of the upcoming Michael Moore documentary, “Fahrenheit...
21% - ights/Press-Releases/2018/8/Briarcliff-Entertainment-Uses-comScore-Solution-for-Upcoming-Michael-Moore-Documentary

Ovation TV signs with Comscore

Comscore today announced a new agreement to provide Ovation TV, America’s only arts network, with OnDemand Essentials, Comscore’s currency measurement service for Video On Demand.
21% - ights/Press-Releases/2020/2/Ovation-TV-signs-with-Comscore

Comscore and TargetSmart Deliver Enhanced Political Segmentation for Advertisers

Comscore and TargetSmart are excited to announce a new partnership to create customized political advertising segments that combine the best of TargetSmart’s proprietary voter data with the unmatched reach and granular precision of Comscore’s StationView...
21% - ights/Press-Releases/2020/2/Comscore-and-TargetSmart-Deliver-Enhanced-Political-Segmentation-for-Advertisers

Comscore and Gem Shopping Network Announce Agreement for Television Measurement

Comscore and Gem Shopping Network, today announced an agreement for the use of Comscore’s television audience measurement for the growing shopping network.
21% - ights/Press-Releases/2020/5/Comscore-and-Gem-Shopping-Network-Announce-Agreement-for-Television-Measurement