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#ConnectingCTV en México

Comscore, en colaboración con el Consejo de Investigación de Medios (CIM) y junto a los patrocinadores Gold, Netflix Ads y Pluto TV, presentó los datos más recientes sobre hábitos de consumo, publicidad y streaming en México.
7% - ights/Presentations-and-Whitepapers/2025/ConnectingCTV-en-Mexico

Comscore to Announce First Quarter 2025 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the first quarter ended March 31, 2025 on Tuesday, May 6th at...
17% - ights/Press-Releases/2025/4/Comscore-to-Announce-First-Quarter-2025-Financial-Results

Canada 2025 Digital Year in Review

This session delves into cross-platform measurement, consumer habits across devices and formats, and the major players shaping Canada's digital and social media scene. Gain valuable insights to refine your strategies for the year ahead.
19% - ights/Presentations-and-Whitepapers/2025/Canada-2025-Digital-Year-in-Review

CIMM East Highlights and Currency Clarity

The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry in motion, one that has moved from talk to transformation.
18% - ights/Blog/CIMM-East-Highlights-and-Currency-Clarity

Mastering Health Advertising in a Privacy-Centric World

The advertising landscape is undergoing a significant shift towards privacy-conscious practices.
15% - ights/Mastering-Health-Advertising-in-a-Privacy-Centric-World

Comscore Secures Multi-Season Agreement with The Summit League

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate athletic conference with membership...
16% - ights/Press-Releases/2025/4/Comscore-Secures-Multi-Season-Agreement-with-The-Summit-League

The Changing Face of Formula 1

Formula 1 is no longer just a technically driven sport for male enthusiasts. It's become a global entertainment phenomenon, with a rapidly evolving and increasingly diverse fan base. Let me break down the key insights that are reshaping this high-octane...
19% - ights/Blog/The-Changing-Face-of-Formula-1

Os dados por trás do consumo de CTV no Brasil

Em um país em que 64% da população usuária de internet consome CTV, venha conferir os hábitos de consumo, o que os lares com TV Conectada tem assistido, a publicidade na TV Conectada, as perspectivas do mercado.
7% - ights/Presentations-and-Whitepapers/2025/CTV-in-Brazil

Conectando plataformas y contenidos – Comscore & IAB

Accede a la presentación del webinar de IAB España, “Conectando plataformas y contenidos”, donde abordamos lo fundamental de la medición cross-platform para comprender cómo los usuarios interactúan con distintos formatos y plataformas.
7% - ights/Presentations-and-Whitepapers/2025/Connecting-Platforms-and-Content

Comscore Awarded Media Rating Council MRC Accreditation

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation...
21% - ights/Press-Releases/2025/4/Comscore-Awarded-Media-Rating-Council-MRC-Accreditation