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Digital Consumer Behavior in Mexico

The 2015 Mexico Digital Future in Focus report that was recently released provides an annual summary of the changes in digital consumer behavior that occurred in various online sectors, including mobile, social networking, retail, video and digital advertising.
9% - ights/Infographics/Digital-Consumer-Behavior-in-Mexico

2022 FIFA World Cup the sponsors hitting the back of the net

As we near the final stages of the tournament, we look at how the sponsors are faring.
8% - ights/Blog/2022-FIFA-World-Cup-the-sponsors-hitting-the-back-of-the-net

Selena Gomez supero a Kylie Jenner como numero 1 en Instagram

Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caused this shift of power and how this is affecting these...
8% - ights/Blog/Selena-Gomez-overtakes-Kylie-Jenner-as-number-1-on-Instagram

The Game Day Ads that Dominated on Social

The Big Game is one of the only events of the year where people look forward to watching commercials. These multi-million dollar spots can become cultural touchpoints beyond game day, sparking conversations in-person and on social.
8% - ights/Blog/The-Game-Day-Ads-that-Dominated-on-Social

La Eurocopa Femenina 2025 hizo historia dentro y fuera del campo

UEFA Women's EURO 2025 has been one of the biggest sporting events of the year, with a record attendance of 657,291 spectators throughout the tournament¹.
8% - ights/Blog/The-Womens-EURO-2025-final-made-history-on-and-off-the-pitch

The Big Game 2023 was a Touchdown on Social Media

During Sunday’s match-up between Kansas City and Philadelphia, all eyes were not just on television screens.
8% - ights/Blog/The-Big-Game-2023-was-a-Touchdown-on-Social-Media

Activation

The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
7% - ducts/Programmatic-Targeting

Overview of BRIC Internet Markets

In this presentation on the overview of the BRIC markets (Brazil-Russia-India-China), comScore’s Delphine Gatignol will use industry insights to provide a picture of today’s emerging markets.
7% - ights/Presentations-and-Whitepapers/2011/Overview-of-BRIC-Internet-Markets

Handheld Shopping: How Mobile is Changing the Retail Environment Webinar

This webinar presents the latest trends in the mobile retail environment from the new comScore Mobile Retail Advisor report. In addition, we provide insights into today’s mobile shopper and highlight the opportunities and challenges that brands face in...
7% - ights/Presentations-and-Whitepapers/2011/Handheld-Shopping-How-Mobile-is-Changing-the-Retail-Environment

The Mobile Landscape in France and Europe

This presentation examines the state of Europe and France’s dynamique mobile networking landscape, providing insights into trends at a regional and local market level.
7% - ights/Presentations-and-Whitepapers/2012/The-Mobile-Landscape-in-France-and-Europe