title - Comscore, Inc.

Obama Ahead of the Online Advertising Curve

I caught an interesting article by Matthew Mosk in the Washington Post today discussing Barack Obama’s success at fundraising online during this Presidential primary season. His campaign’s success at attracting online donations is likely a function of...
17% - ights/Blog/Obama-Ahead-of-the-Online-Advertising-Curve

Universal Search: a First Look at the Data

Earlier this year on this blog, I promised to share data about Universal Search. Below is the industry’s first look at the data, shown for the first time publicly at Search Engine Strategies NYC last week on the “Orion Panel” – an exciting session with...
17% - ights/Blog/Universal-Search-a-First-Look-at-the-Data

Top Canadian Web Sites

20% - ights/Press-Releases/2008/03/Top-Canadian-Web-Sites

General Motors Heaviest Online Advertiser Among Auto Manufacturers

18% - ights/Press-Releases/2008/03/General-Motors-Heaviest-Online-Advertiser-Among-Auto-Manufacturers

OMMA Hollywood Presentation

Last week, I gave the opening keynote presentation at OMMA Hollywood titled "Warp Speed: Online Media, Marketing and Advertising by the Numbers." In this presentation, I addressed the state of Internet advertising and the need for metrics other than...
17% - ights/Blog/OMMA-Hollywood-Presentation