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Estudo Global do Mobile

Earlier in 2017, our Mobile’s Hierarchy of Needs report demonstrated that many mobile-led behaviours can align with the human needs established in Maslow’s famous paper. In The Global Mobile Report, comScore uses mobile and multi-platform data from 14...
7% - ights/Presentations-and-Whitepapers/2017/The-Global-Mobile-Report

The Role of Mobile in Online Shopping and Buying

comScore co-founder and Chairman Gian Fulgoni reveals how smartphones and tablets are being used by consumers and marketers across different countries, their impact on today’s e-commerce sales and how these patterns are likely to evolve in the future.
7% - ights/Presentations-and-Whitepapers/2014/The-Role-of-Mobile-in-Online-Shopping-and-Buying

The Evolution of Digital Advertising

Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness...
7% - ights/Presentations-and-Whitepapers/2014/The-Evolution-of-Digital-Advertising2

State of the U.S. Online Retail Economy in Q3 2013

In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will drive this holiday season and impact the market.
7% - ights/Presentations-and-Whitepapers/2013/State-of-the-US-Online-Retail-Economy-in-Q3-2013

Finland Top 20 September 2014

Slightly increasing in comparison to August 2014 traffic levels, over 3.6 million people in Finland went online via their desktop PCs or laptops in September 2014.
7% - ights/Rankings/Finland-Top-20-September-2014

Lessons Learned - Actions Taken in Digital Brand Advertising


7% - ights/Presentations-and-Whitepapers/2015/Lessons-Learned-Actions-Taken-in-Digital-Brand-Advertising

Setting Campaign Delivery Expectations

With digital being heralded as the most measureable and targetable medium, there is a prevailing belief that every ad impression should be able to hit its target audience with precision and every ad should be viewable to the target consumer. In reality,...
7% - ights/Blog/Setting-Campaign-Delivery-Expectations

The Global Mobile Report

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading digital platform in many global markets, publishers need to understand the full extent of their global multi-platform...
7% - ights/Presentations-and-Whitepapers/2015/The-Global-Mobile-Report

Online travel hits $35B

Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses the online travel space and how digital commerce performed in Q1 on CNBC Exclusive.
7% - ights/Videos/Interview/Online-travel-hits-35B

comScore to Present at Investor Conferences in August

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that it will participate in the following investor conferences in August 2015. Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, will present during...
7% - ights/Press-Releases/2015/8/comScore-to-Present-at-Investor-Conferences-in-August