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comScore Ceo and CFO to Speak at Deutsche Bank Small and Mid-Cap Growth Conference
15% -
ights/Press-Releases/2008/02/comScore-Ceo-and-CFO-to-Speak-at-Deutsche-Bank-Small-and-Mid-Cap-Growth-Conference
Radiohead Redux
Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about...
99% -
ights/Blog/Radiohead-Redux
Mobile Media Users More Response to Advertising
20% -
ights/Press-Releases/2008/02/Mobile-Media-Users-More-Response-to-Advertising
China is The World's Largest Mobile Market
40% -
ights/Press-Releases/2008/02/China-is-The-World-s-Largest-Mobile-Market
US Online Video Usage
18% -
ights/Press-Releases/2008/02/US-Online-Video-Usage
2008 Guidance
19% -
ights/Press-Releases/2008/02/2008-Guidance
Where The Buys Are: Ads Live On Pages
Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you can imagine, when you're chief research officer at...
18% -
ights/Blog/Where-The-Buys-Are-Ads-Live-On-Pages
Davos Moment #4
My fourth Davos moment came when Magid and I participated in a three-hour exercise where we were essentially tasked with finding a formula for peace in the Middle East. Upon entering the meeting room, we were each assigned to random groups. Each group...
18% -
ights/Blog/Davos-Moment-4
Anheuser-Busch King of Ads at Super Bowl
20% -
ights/Press-Releases/2008/02/Anheuser-Busch-King-of-Ads-at-Super-Bowl
Researchware is not Spyware
For good reason, concerns about privacy and data security have become an increasingly visible issue for the marketing industry in recent years – perhaps most notably in the online sector. The unprecedented access to data provides innumerable benefits...
20% -
ights/Blog/Researchware-is-not-Spyware
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