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Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million...
21% - ights/Blog/Entering-the-promised-land-of-behavioral-targeting

My Davos Moments

I thought I’d share my “Davos Moments” with you, when what I witnessed was so powerful I got chills. One session alone spawned three such moments.
17% - ights/Blog/My-Davos-Moments

The Davos Question

While I attended the World Economic Forum in Davos, representing comScore as a 2007 Technology Pioneer, the following question was posed to the attendees: “What can countries do to improve the world?”
7% - ights/Blog/The-Davos-Question

My Impressions of Davos

I’ve just returned from the World Economic Conference (“WEF”) in Davos, Switzerland, where the world’s leaders gather to discuss important issues, and to draw attention to, and devise solutions for, the world’s most pressing problems. For five days, from...
18% - ights/Blog/My-Impressions-of-Davos

European Web Site Usage

comScore today released its Q4 2007 rankings of the largest careers services & development sites in Europe, based on data from the comScore World Metrix audience measurement service.
17% - ights/Press-Releases/2008/01/European-Web-Site-Usage