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Entering the “promised” land of behavioral targeting
With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million...
21% -
ights/Blog/Entering-the-promised-land-of-behavioral-targeting
Microsoft Bids on Yahoo!
18% -
ights/Press-Releases/2008/02/Microsoft-Bids-on-Yahoo
My Davos Moments
I thought I’d share my “Davos Moments” with you, when what I witnessed was so powerful I got chills. One session alone spawned three such moments.
17% -
ights/Blog/My-Davos-Moments
Top US Web Sites based on Ads
24% -
ights/Press-Releases/2008/02/Top-US-Web-Sites-based-on-Ads
The Davos Question
While I attended the World Economic Forum in Davos, representing comScore as a 2007 Technology Pioneer, the following question was posed to the attendees: “What can countries do to improve the world?”
7% -
ights/Blog/The-Davos-Question
My Impressions of Davos
I’ve just returned from the World Economic Conference (“WEF”) in Davos, Switzerland, where the world’s leaders gather to discuss important issues, and to draw attention to, and devise solutions for, the world’s most pressing problems. For five days, from...
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ights/Blog/My-Impressions-of-Davos
Top French Web Sites
18% -
ights/Press-Releases/2008/01/Top-French-Web-Sites
Top German Web Sites
19% -
ights/Press-Releases/2008/01/Top-German-Web-Sites
European Web Site Usage
comScore today released its Q4 2007 rankings of the largest careers services & development sites in Europe, based on data from the comScore World Metrix audience measurement service.
17% -
ights/Press-Releases/2008/01/European-Web-Site-Usage
Top UK Web Sites
19% -
ights/Press-Releases/2008/01/Top-UK-Web-Sites
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