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National Broadcast TV Trends: Viewership Analysis Heading Into 2022

Get a comprehensive view of 2021 broadcast TV consumption in the U.S. and learn about key trends shaping the future of the industry. Key insights include: -Daypart analysis for the major broadcast networks -Shifts in audience viewership from 2020...
21% - ights/Presentations-and-Whitepapers/2022/National-Broadcast-TV-Trends-Viewership-Analysis-Heading-Into-2022

Moneyballing Media: How Big Data Is Transforming TV

Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding today’s modern audiences and the content they engage...
21% - ights/Videos/Interview/Moneyballing-Media-How-Big-Data-Is-Transforming-TV

Year in Review: Oh Canada!

See the holistic view of audience behaviors in Canada, with actionable insights for the year ahead for brands, agencies, and publishers.
21% - ights/Presentations-and-Whitepapers/2023/Year-in-Review-Oh-Canada

Strategies that Win: The New Year Sports Segment Guide

The exciting sporting events throughout the first few months of each year bring in record-setting viewership, offering a massive, engaged audience for advertisers to tap into.
21% - ights/Presentations-and-Whitepapers/2023/Strategies-that-Win-The-New-Year-Sports-Segment-Guide

Share of Display Ad Impressions by Top Publisher Category in 2010

The comScore 2010 U.S. Digital Year in Review is now available for download. Social Networking publishers were responsible for 34 percent of the display ads served in December 2010, an increase of 11 percentage points from the previous year. Portals...
21% - ights/Infographics/Share-of-Display-Ad-Impressions-by-Top-Publisher-Category-in-2010

Top 10 Sites by U.S. Hispanic Video Streamers

U.S. Hispanics accounted for 56% of videos streamed on the top 10 sites listed below.  Hispavista, Univision, Batanga, RCS Media Group and Terra – Telefonica stand out, with U.S. Hispanics collectively representing 85% of the videos streamed on those...
21% - ights/Infographics/Top-10-Sites-by-U.S.-Hispanic-Video-Streamers

iPhone and Android Traffic by Connection Type

In May 2011, mobile phones running on the Google Android platform drove 35.6 percent of non-computer digital traffic in the U.S., while iPhones accounted for 23.5 percent of non-computer traffic.
21% - ights/Infographics/iPhone-and-Android-Traffic-by-Connection-Type

US Map App Audience Doubles

comScore recently released a report on the mobile map audience in the U.S. finding that the number of smartphone map users (which accounted for 4 out of every 5 mobile map users) reached 38.2 million in May 2011, an increase of 75%  from the previous...
21% - ights/Infographics/US-Map-App-Audience-Doubles

Top Smartphone Platforms for Mobile Gamers

In the three month average period ending July 2011, 65.1 million mobile subscribers in the U.S. reported playing a mobile game at least once in the previous month, accounting for 27.8 percent of the total U.S. mobile audience. Among these mobile gamers,...
21% - ights/Infographics/Top-Smartphone-Platforms-for-Mobile-Gamers

Android Accounts for Majority of Japan’s Smartphone Market

More than 19.3 million people in Japan owned smartphones during the three months ending in February 2012, up 28 percent versus November. Android’s share of the smartphone market reached 61.4 percent, while Apple ranked second with 34.2 percent of the...
21% - ights/Infographics/Android-Accounts-for-Majority-of-Japan-s-Smartphone-Market