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Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising
With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing...
21% -
ights/Infographics/Political-Candidates-Use-Different-Strategies-to-Engage-Voters-Through-Digital-Advertising
Comscore Awarded Media Rating Council MRC Accreditation
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation...
21% -
ights/Press-Releases/2025/4/Comscore-Awarded-Media-Rating-Council-MRC-Accreditation
Evaluating the Social TV Opportunity
Greg Dale outlines the opportunity for Social TV and highlights some key trends shaping the UK and European digital landscape.
21% -
ights/Presentations-and-Whitepapers/2012/Evaluating-the-Social-TV-Opportunity
Qualifying and Personifying Big Data for Business Decisions
Qualifying and Personifying Big Data for Business Decisions
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ights/Presentations-and-Whitepapers/2014/Qualifying-and-Personifying-Big-Data-for-Business-Decisions
Automotive Vertical Segment Guide
Our programmatic targeting guide offers tailored recommendations for campaign targeting across the automotive vertical including off-the-shelf and custom audiences.
21% -
ights/Presentations-and-Whitepapers/2024/Automotive-Vertical-Segment-Guide
Facebook and Other Social Networking Sites U.S. Share of Time Spent
Facebook accounts for nearly 10 percent of time spent online in the U.S.
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ights/Infographics/Facebook-and-Other-Social-Networking-Sites-US-Share-of-Time-Spent
Are You Ready For Some Football
Keeping score in football-themed movies & TV everywhere
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ights/Infographics/Are-You-Ready-For-Some-Football
Why scale is crucial for reliable local market measurement
Local agency and station professionals explain how scale is key to accuracy and increasing campaign efficacy.
21% -
fts/Case-StudiesX/Why-scale-is-crucial-for-reliable-local-market-measurement
A Generation Ahead
I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined comScore in 2007, it was largely because I had long considered the company...
21% -
ights/Blog/A-Generation-Ahead
When Mobile Web Dominates Apps in an AppDominated World
In 2013, mobile devices (i.e. smartphones and tablets) surpassed desktops to become the leading platform in terms of total time spent online. As mobile engagement continues to grow, another major milestone occurred just this past month—consumers now spend...
21% -
ights/Blog/When-Mobile-Web-Dominates-Apps-in-an-AppDominated-World
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