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New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness in Recent Years

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
21% - ights/Press-Releases/2013/6/New-Pharma-Digital-Marketing-Benchmarks-Reveal-Significant-Increase-in-Effectiveness-in-Recent-Years

Black Friday Billion: Kick-Off to Brick-and-Mortar Shopping Season Surges Past $1 Billion in E-Commerce Spending for the First Time

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported U.S. retail e-commerce spending for the first 23 days of the November – December 2012 holiday season. For the holiday season-to-date, $13.7 billion has been spent online,...
21% - ights/Press-Releases/2012/11/Black-Friday-Billion-Kick-Off-to-Brick-and-Mortar-Shopping-Season-Surges-Past-1-Billion-in-E-Commerce-Spending-for-the-First-Time

Branded Pharmaceutical Websites Continue to Be Most Impactful in Driving Conversions Among Prospects and Patients

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its fifth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. The study supports previous findings that exposure to online...
21% - ights/Press-Releases/2011/3/Branded-Pharmaceutical-Websites-Continue-to-Be-Most-Impactful-in-Driving-Conversions-Among-Prospects-and-Patients

comScore Releases 2013 US Online Auto Insurance Shopping Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its 2013 Online Auto Insurance Shopping Report, which provides a detailed analysis of overall industry trends in 2012 and the attitudes and intentions of consumers...
21% - ights/Press-Releases/2013/10/comScore-Releases-2013-US-Online-Auto-Insurance-Shopping-Report

Tru Optik and comScore Collaborate to Improve InDemo Delivery for OTT Advertisers

Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, and comScore, a leading cross-platform measurement and analytics company, today announced a collaboration to improve in-target performance for OTT...
21% - ights/Press-Releases/2017/7/Tru-Optik-and-comScore-Collaborate-to-Improve-InDemo-Delivery-for-OTT-Advertisers

comScore Wins IBM 2014 Beacon Award for Big Data and Analytics Analytics Innovation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that the company was named winner of the 2014 IBM Beacon Award for ‘Big Data and Analytics: Analytics Innovation’ at the IBM PartnerWorld Leadership Conference in...
21% - ights/Press-Releases/2014/2/comScore-Wins-IBM-2014-Beacon-Award-for-Big-Data-and-Analytics-Analytics-Innovation

comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display Video Web and Apps

comScore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™...
21% - ights/Press-Releases/2017/2/comScore-Receives-MRC-Accreditation-for-Mobile-Viewability-Measurement-Across-Display-Video-Web-and-Apps

ABC Grants Continued Certification to comScore for Online Ad Viewability

comScore, Inc. (NASDAQ: SCOR) today received certification from ABC (Audit Bureau of Circulations) for its desktop display viewability measurement in validated Campaign Essentials™ (vCE®). The ABC Viewability certificate helps the industry to better understand...
21% - ights/Press-Releases/2017/1/ABC-Grants-Continued-Certification-to-comScore-for-Online-Ad-Viewability

comScore Forecasts 16 Percent Growth to 61 Billion Dollar in 2014 US Holiday E-Commerce Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its official spending forecast for the November-December 2014 holiday season, as well as desktop retail e-commerce spending for Q3 2014.
21% - ights/Press-Releases/2014/11/comScore-Forecasts-16-Percent-Growth-to-61-Billion-Dollar-in-2014-US-Holiday-E-Commerce-Spending

To What Do I Owe This Success Optimizing TV Ad Campaigns to Drive Automotive Sales

To better understand how advertising – and specifically, TV advertising – drives consumer behavior, comScore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major auto brands and analyzed the relationship between TV...
21% - ights/Blog/To-What-Do-I-Owe-This-Success-Optimizing-TV-Ad-Campaigns-to-Drive-Automotive-Sales