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Comscore Announces Renewal and Expansion of Gray Television Partnership

Comscore today announced a renewed and expanded agreement to provide Gray Television, a leading local television broadcaster, with the full suite of Comscore’s local market currency tools, including Comscore’s Advanced Automotive Demographics segments.
19% - ights/Press-Releases/2022/1/Comscore-Announces-Renewal-and-Expansion-of-Gray-Television-Partnership

Urban Dictionary empujado al exito gracias a Instagram

El site de moda para conocer el significado de nuestros nombres, palabras, expresiones… se llama; Urban Dictionary y se ha dado a conocer gracias a una nueva tendencia en la red social Instagram, donde debido a los divertidos resultados de Urban Dictionary,...
7% - ights/Blog/Urban-Dictionary-empujado-al-exito-gracias-a-Instagram

El reparto a domicilio de comida y productos de supermercado en Espana

El sector de la entrega a domicilio de comida y otros productos de supermercado es sin duda uno de los que ha registrado mayores cambios desde la irrupción de la pandemia de Covid-19. A las empresas con amplia implantación como Glovo o Deliveroo (que...
7% - ights/Blog/El-reparto-a-domicilio-de-comida-y-productos-de-supermercado-en-Espana

Alone Together: Key Social Media Trends in 2022 and Beyond

In this presentation, we broke down what happened on social media and in society in 2021 with key data from platforms like Facebook, Instagram, TikTok, YouTube, Twitter, and more. Using these insights, we look ahead at how to connect with the consumer...
17% - ights/Presentations-and-Whitepapers/2022/Alone-Together-Key-Social-Media-Trends-in-2022-and-Beyond

Entravision Kicks Off 2022 with Addition of Comscore’s Census-Based Local Audience Measurement for Palm Springs Market

Comscore and Entravision Communications Corporation today jointly announced a new agreement for local audience measurement. Under the terms of the agreement, Entravision will use Comscore’s next-generation linear audience measurement service as its local...
20% - ights/Press-Releases/2022/1/Entravision-Kicks-Off-2022-with-Addition-of-Comscore-s-Census-Based-Local-Audience-Measurement-for-Palm-Springs-Market

The four unexpected behavioural trends in Asia-Pacific

In this blog post, we consider four unexpected trends that have emerged in the aftermath of the Covid-19 pandemic. The data covers Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.
10% - ights/Blog/The-four-unexpected-behavioural-trends-in-Asia-Pacific

Online behaviours and what to expect as the world reverts into normalcy

For marketers allocating resources online, the events of the past 24 months are throwing a spanner in the works: will consumers revert to pre-pandemic habits as the world returns to normal? Or are they settling for a new equilibrium?
20% - ights/Blog/Online-behaviours-and-what-to-expect-as-the-world-reverts-into-normalcy

Scream Looks to Slash Its Way to the Top of the Box Office

Paul Dergarabedian, Comscore Senior Media Analyst, joins Hallie Jackson and Steve Patterson on NBC News Now to discuss the prospects for the movie theater industry in 2022.
20% - ights/Videos/Interview/Scream-Looks-to-Slash-Its-Way-to-the-Top-of-the-Box-Office

Fresh Perspectives in Measurement Innovation

Measurement innovation is exciting for our industry. At the same time, this rapid pace of change requires a constant need to stay informed.
20% - ights/Videos/Interview/Fresh-Perspectives-in-Measurement-Innovation

Moneyballing Media: How Big Data Is Transforming TV

Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding today’s modern audiences and the content they engage...
21% - ights/Videos/Interview/Moneyballing-Media-How-Big-Data-Is-Transforming-TV