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Comscore Connected TV: Viewing Behaviour in the UK p2

In the second instalment of Comscore Connected TV, we continue our comparison of OTT with linear TV viewing behaviour on TV screens in the UK. This time we take a measure of the growing importance of OTT in the average consumer’s daily TV diet. Our analysis...
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California Rivals Analyzing the 2021 National League Division Series Dodgers vs Giants Viewership

Widely regarded as one of the greatest baseball rivalries of all time, the recent San Francisco Giants vs. Los Angeles Dodgers playoff series drew quite a large viewing audience. While this presented opportunities for advertisers and stations due to the...
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Radiografia de las audiencias digitales de los unicornios mexicanos

Hace unas semanas, la startup Konfío alcanzó una valuación de 1300 millones de dólares y se subió al selecto grupo de los unicornios mexicanos. Con propuestas disruptivas, un crecimiento exponencial, la tecnología como base y cuantiosas rondas de inversión,...
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Halloween 2021 on Social Top Content and Key Takeaways

Halloween brings out the fun on social media each year as candies, costumes, tricks and treats cover our feeds for a few days. This year was especially exciting in many areas where people were once again able to do some Halloween activities in person....
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Comscore Announces Agreement with Vistar Media to Deliver Digital Out-of-Home Programmatic Audience Targeting

Comscore today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH).
21% - ights/Press-Releases/2021/10/Comscore-Announces-Agreement-with-Vistar-Media-to-Deliver-Digital-Out-of-Home-Programmatic-Audience-Targeting

Building the Path Forward for the Future of Measurement

The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled. The marketplace is no longer willing to settle for a measurement source that relies on small panels to drive decision-making...
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Comscore Launches Predictive Audiences in Canada

Comscore is excited to launch Predictive Audiences in Canada – representing the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
17% - ights/Press-Releases/2021/10/Comscore-Launches-Predictive-Audiences-in-Canada

TikTok challenge: no parar de crecer

Hace unas pocas semanas TikTok anunciaba que este pasado verano había alcanzado 1 billón (americano) de usuarios activos mensuales globalmente. Está claro que la aplicación es todo un éxito, pero veamos cómo ha sido su evolución histórica en usuarios...
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Gambling online en peligro

La categoría Gambling qué incluye Loterías y Sorteos, Apuestas y Juegos de Azar ha tenido una evolución muy desigual durante los últimos años y ha quedado especialmente afectada por el año pandémico. En España siempre le hemos tenido especial cariño a...
7% - ights/Blog/Gambling-online-en-peligro

Best Times to Post on Social: Food and Grocery Brands

For content strategists and social media managers, it can be difficult to schedule posts. When will the audience be most likely to engage? How do you capture the most attention on your content? What times are best for what social media platforms?
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