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Comscore to Announce Third Quarter 2021 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call on Monday, November 8th at 5:00 p.m. ET to discuss its financial results for the quarter ended September...
21% - ights/Press-Releases/2021/10/Comscore-to-Announce-Third-Quarter-2021-Financial-Results

Media Currencies The Past Present and Future

Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially underwritten by advertising. And this is one of the...
18% - ights/Blog/Media-Currencies-The-Past-Present-and-Future

The apparel e-commerce landscape in the Asia-Pacific Region

In many corners of Asia, e-commerce is being re-invented; and fashion, which constantly reinvents itself, greatly contributes to this dynamic. Therefore, in this week’s edition of Comscore Snapshots, we look at apparel e-commerce sites, where users can...
7% - ights/Blog/The-apparel-e-commerce-landscape-in-the-Asia-Pacific-Region

Can cookie-free audiences perform as well as cookie-based ones

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
18% - ights/Blog/Can-cookie-free-audiences-perform-as-well-as-cookie-based-ones

Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV

Comscore is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens.
19% - ights/Press-Releases/2021/10/Comscore-Becomes-First-Measurement-Provider-to-Deliver-Deduplicated-Advertising-Campaigns-on-YouTube-and-YouTube-TV

Holiday shopping buzz starting early on social media

Though Black Friday is still three weeks out, and Christmas is two months away, brands are starting to create buzz on social media for holiday shopping. Many companies are putting more of their marketing efforts into social this year, even brands like...
18% - fts/Holiday-shopping-buzz-starting-early-on-social-media

Branded Content Measurement

Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
19% - ducts/Marketing-Impact/Branded-Content-Measurement

Branded Content Measurement

Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
19% - ducts/Advertising/Branded-Content

JamLoop Selects Comscore’s Demographic Audiences to Deliver Accurate, Scalable Targeting for OTT and Connected TV Campaigns

Comscore announced it is partnering with demand-side advertising platform JamLoop to solidify Comscore as the leading provider for age and gender audiences across CTV campaigns on the JamLoop platform.
20% - ights/Press-Releases/2021/10/JamLoop-Selects-Comscore-s-Demographic-Audiences-to-Deliver-Accurate-Scalable-Targeting-for-OTT-and-Connected-TV-Campaigns

Breaking Down Bond's Box Office Success

'No Time To Die', the 25th and latest installment in the James Bond franchise, premiers in the U.S. on Friday, October 8.
7% - ights/Infographics/Breaking-Down-Bond-s-Box-Office-Success