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Big Numbers de A Fazenda
Nesta análise reunimos alguns dados sobre o desempenho do reality show A Fazenda 12 nas redes sociais e comparamos a atração com sua temporada anterior. Os insights contaram com dados de audiência Comscore My Metrix Multiplataforma e de social media Shareablee,...
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ights/Blog/Big-Numbers-de-A-Fazenda
comScore’s US Mobile App Report Available for Download
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Mobile App Report. The report, available to the public as a complimentary download, provides an in-depth analysis of the medium that is currently driving...
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ights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download
2010 Online Auto Insurance Report
comScore’s 2010 Online Auto Insurance report is a detailed review of the attitudes, preferences, and behaviors of auto insurance policyholders and shoppers. By analyzing how these consumers engage with insurance companies both online and offline, industry...
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ights/Presentations-and-Whitepapers/2010/2010-Online-Auto-Insurance-Report
The Auto Insurance Online Landscape in 2010
Based on comScore’s 2010 Auto Insurance Report, this session will provides a detailed analysis of the attitudes, preferences, and behaviors of insurance shoppers and policyholders. By analyzing how these consumers engage with insurance companies both...
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ights/Presentations-and-Whitepapers/2010/The-Auto-Insurance-Online-Landscape-in-2010
US Video Advertising as a Percentage of Total Online Video Consumption
According to December 2010 Video Metrix data, video ads comprised 16.4 percent of all videos streamed, up from 12.2 percent in June. Although video ads now account for approximately one in every six videos viewed, they do not yet represent a significant...
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ights/Infographics/US-Video-Advertising-as-a-Percentage-of-Total-Online-Video-Consumption
Online Gaming no Brasil
Aceda à nossa apresentação do webinar “Online Gaming no Brasil” onde foram apresentados os dados mais recentes no país, assim como um benchmark com o que acontece nos EUA e Europa sobre a indústria de videogames online tanto em websites como em aplicativos...
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ights/Presentations-and-Whitepapers/2021/Online-Gaming-no-Brasil
A comScore lanca novo estudo chamado Hierarquia de Necessidades no Mobile e revela os principais insights sobre as tendencias globais do mobile
O relatório revela que o mobile é responsável por mais de 60% dos minutos digitais nos mercados globais.
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ights/Press-Releases/2017/8/A-comScore-lanca-novo-estudo-chamado-Hierarquia-de-Necessidades-no-Mobile-e-revela-os-principais-insights-sobre-as-tendencias-globais-do-mobile
Onde as mães brasileiras compram online?
Agora que estamos perto de celebrar o Dia das Mães, a comScore analisou as particularidades do comportamento digital das mães no Brasil.
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ights/Presentations-and-Whitepapers/2018/Onde-as-maes-brasileiras-compram-online
Como a Geracao Z consome no mundo digital
Os hábitos de consumo variam entre as gerações e é necessário identificar como cada uma navega na internet para chegar a cada segmento da maneira mais adequada e na plataforma mais eficiente. Deste modo, a Comscore analisou a forma de gerar e consumir...
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ights/Infographics/Como-a-Geracao-Z-consome-no-mundo-digital
Reaching the Elusive OTT Consumer
In the midst of a continually fragmenting media landscape, advertisers need a holistic view of consumer behavior to better understand and reach target audiences. But some audiences – like OTT streamers – have historically been more challenging to reach...
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ights/Blog/Reaching-the-Elusive-OTT-Consumer
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