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Michael Viane Joins Comscore Movies as Head of Global Revenue

Comscore today announced the appointment of Michael Viane as Head of Global Revenue for Comscore Movies. Viane will lead Comscore Movie’s sales efforts effective April 18th and report to EVP and Global Managing Director Arturo Guillén.
16% - ights/Press-Releases/2022/3/Michael-Viane-Joins-Comscore-Movies-as-Head-of-Global-Revenue

Ad Optimization and Cutting Through the Noise in a Crowded Media Year

Ad optimization and cutting through the noise in a crowded media year, key takeaways from the IAB Annual Leadership Meeting 2024
16% - ights/Blog/Ad-Optimization-and-Cutting-Through-the-Noise-in-a-Crowded-Media-Year

Will Gen Z Turn Out to Vote in 2024

GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates reach and persuade this group to vote in 2024? Understanding...
16% - ights/Blog/Will-Gen-Z-Turn-Out-to-Vote-in-2024

Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar used Comscore’s privacy-forward contextual audiences to help a leading technology brand achieve the most efficient Cost-Per-Effective-Visit.
16% - e-Studies/Comscore-Predictive-Audiences-Drive-Video-Campaign-Performance-for-IBM

Prime Day 2020 on Social Media

Amazon’s Prime Day causes a lot of buzz on social media each year as shoppers take advantage of the deals. This year’s event was pushed back from the usual July dates to October 13 and 14th due to complications from the COVID-19 pandemic. Besides the...
16% - fts/Prime-Day-2020-on-Social-Media

How Brands can Embrace The TikTok Way

“Whereas on some other platforms, it's all about trying to create your own world, on TikTok there are dynamic conversations already happening. You don't necessarily want to try and pull people to you, you really have to think about how to intercept,”...
16% - fts/How-Brands-can-Embrace-The-TikTok-Way

Threads fatos rapidos no Brasil da nova onda social

Fique por dentro de um dos temas mais falados da última semana, o lançamento do Instagram. Acesse alguns fatos rápidos do aplicativo Threads no Brasil.
16% - ights/Infographics/Threads-fatos-rapidos-no-Brasil-da-nova-onda-social

Os big numbers do digital

A Comscore reuniu os ‘big numbers’ de 2018 para auxiliar a indústria de publicidade a estabelecer estratégias digitais acuradas e inteligentes, agora que o segundo trimestre do ano se inicia.
16% - ights/Infographics/Os-big-numbers-do-digital

Perspectivas do Cenário Digital Brasil 2018

A comScore realizou o estudo anual mais aguardado de todo o mercado, que considera dados multiplataforma dos EUA, Canadá, França, Alemanha, Itália, Espanha, Reino Unido, Argentina, Brasil, México, Índia, Indonésia e Malásia para demonstrar semelhanças...
16% - ights/Presentations-and-Whitepapers/2018/Perspectivas-do-Cenario-Digital-Brasil-2018

Gaming: descubra esta oportunidade para todas as marcas em uma audiência que é muito maior e mais diversa do que se imagina!

Os games estão em ascensão e todas as marcas podem aproveitar este universo para serem mais relevantes e mais presentes no dia a dia de uma audiência que é muito além do que se imagina. Saiba como!
15% - ights/Presentations-and-Whitepapers/2023/Gaming-descubra-esta-oportunidade-para-todas-as-marcas-em-uma-audiencia-que-e-muito-maior-e-mais-diversa-do-que-se-imagina