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Comscore University: Social Media
No dia 27 de março, o time de Client Insights da Comscore Brasil realizou o primeiro evento Comscore University do ano, que teve o tema Social Media. Aproveitamos para compartilhar o material de apresentação para você consultar sempre que quiser.
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ights/Presentations-and-Whitepapers/2024/Comscore-University-Social-Media
Vamos as compras O potencial do varejo on-line no Brasil
No segundo semestre, o comércio varejista se prepara para uma das datas mais aguardadas do setor: a Black Friday. Diante do momento, vale a pena ficar por dentro das informações sobre a categoria Retail, o varejo on-line, nos canais digitais e de mídias...
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ights/Blog/Vamos-as-compras-O-potencial-do-varejo-on-line-no-Brasil
O estado das redes sociais no Brasil
Após um ano em que o digital se tornou essencial e a comunicação se estabeleceu principalmente de maneira virtual, compartilhamos a apresentação do nosso último webinar “O estado das redes sociais no Brasil”: um breve resumo sobre os conteúdos e temas...
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ights/Presentations-and-Whitepapers/2021/O-estado-das-redes-sociais-no-Brasil
O Novo Consumo de Mídia
Os dados podem ser um mapa para você se preparar para aproveitar o futuro do marketing e da publicidade: confira o material O Novo Consumo de Mídia, que está disponível para download.
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ights/Presentations-and-Whitepapers/2023/O-Novo-Consumo-de-Midia
Social SEO – Facebook & Twitter Best Practices
Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challenging. Exponential growth of a medium is great and all,...
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ights/Blog/Social-SEO-Facebook-Twitter-Best-Practices
Accenture comScore and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In Store Purchase Behavior
A groundbreaking study from Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand...
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ights/Press-Releases/2012/1/Accenture-comScore-and-dunnhumbyUSA-Study-Shows-Direct-Correlation-Between-CPG-Brand-Website-Usage-and-In-Store-Purchase-Behavior
Introducing Mobile Metrix 2 Insight into Mobile Behavior
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™...
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ights/Press-Releases/2012/5/Introducing-Mobile-Metrix-2-Insight-into-Mobile-Behavior
Who Will Rid Us of this Meddlesome Click?
As I write this blog post about the continued but inappropriate use of the click for evaluating the effectiveness of display ads, I’m reminded of Henry II’s famous quote when he obtusely referred to Thomas Beckett, the Archbishop of Canterbury: “Who will...
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ights/Blog/Who-Will-Rid-Us-of-this-Meddlesome-Click
New Study on Physician Online Behaviors
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into...
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ights/Press-Releases/2012/12/New-Study-on-Physician-Online-Behaviors
Global Study Reveals Online Shoppers Want More Convenience
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and UPS (NYSE: UPS) today released the global study in the UPS Pulse of the Online Shopper™ series, revealing online shoppers are looking for more control over their shipping and...
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ights/Press-Releases/2013/9/Global-Study-Reveals-Online-Shoppers-Want-More-Convenience
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