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The Moran Group Selects Comscores Local Market Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement with a full-service advertising agency, The Moran Group, for Comscore’s local television measurement.
11% - ights/Press-Releases/2021/3/The-Moran-Group-Selects-Comscores-Local-Market-Measurement

Connected TV: La nueva era en la publicidad digital

Descargue la presentación de nuestro webinar "Connected TV: La nueva era en la publicidad digital" una sesión junto a grandes líderes de la industria donde charlamos sobre los principales conceptos relacionados a CTV y Addressable TV, así como cuál es...
5% - ights/Presentations-and-Whitepapers/2021/Connected-TV-La-nueva-era-en-la-publicidad-digital

Linear TV vs OTT: What's the Drama?

The report also looks at whether people who watch content through SVOD services have preferences that are different from those who watch Linear TV services. Finally, the report takes steps towards answering the question of how to reach viewers of ad-free...
5% - ights/Presentations-and-Whitepapers/2021/Linear-TV-vs-OTT-Whats-the-Drama

TV Viewing Engagement for Week Ending March 14 2021

Comscore today announced the top broadcast and cable television programs for viewer engagement for the week ending March 14, 2021.
5% - ights/Press-Releases/2021/3/TV-Viewing-Engagement-for-Week-Ending-March-14-2021

John Bulgrin to Participate in Upcoming Adweek Connected TV Webinar

Comscore today announced that Comscore Senior Vice President John Bulgrin will participate in Adweek’s upcoming webinar titled ‘How to Advance Your CTV Planning Game: A Whole New Kind of Channel Surfing’ on March 24, 2021 at 1pm ET.
5% - ights/Press-Releases/2021/3/John-Bulgrin-to-Participate-in-Upcoming-Adweek-Connected-TV-Webinar

El Estado de Social Media en América Latina

El Estado de Social Media en América Latina
5% - ights/Presentations-and-Whitepapers/2021/El-Estado-de-Social-Media-en-America-Latina

Comscore Announces New Agreement with Fort Myers Broadcasting Company

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Fort Myers Broadcasting Company with Comscore’s industry-leading local TV measurement currency across...
5% - ights/Press-Releases/2021/3/Comscore-Announces-New-Agreement-with-Fort-Myers-Broadcasting-Company

Effectively Measuring Branded Content Marketing on Social

Now more than ever, marketers need to meet their customers where they are. Branded content and partnerships are an amazing way to do so, but it can be complicated to decide on the details.
28% - ights/Presentations-and-Whitepapers/2021/Effectively-Measuring-Branded-Content-Marketing-on-Social

Respecting Privacy in Online Measurement: Comscores Vision

Amidst a greater consumer awareness of ad-tech's use of personal information, major players in the online advertising ecosystem have been adopting increasingly privacy-centric solutions. But what exactly does online advertising look like in a world where...
12% - ights/Blog/Respecting-Privacy-in-Online-Measurement-Comscores-Vision

Comscore Reports TV Viewing Engagement for Week Ending March 7 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 7, 2021.
5% - ights/Press-Releases/2021/3/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-March-7-2021