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Carol Hinnant to Speak at CCTA Winter Board Meeting

Comscore today announced that Carol Hinnant, Chief Revenue Officer, Comscore, will be featured as a panelist at The California Cable and Telecommunications Association’s (CCTA) 2021 Winter Board Meeting. Hinnant will join other industry leaders for a...
5% - ights/Press-Releases/2021/2/Carol-Hinnant-to-Speak-at-CCTA-Winter-Board-Meeting

Comscore Reports TV Viewing Engagement for Week Ending January 24 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 24, 2021.
11% - ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-24-2021

Comscore Brings Cookie-Free Connected TV CTV Audience Targeting to Europe with Predictive Audiences

Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences – the industry’s first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behavior through privacy-friendly...
5% - ights/Press-Releases/2021/2/Comscore-Brings-Cookie-Free-Connected-TV-CTV-Audience-Targeting-to-Europe-with-Predictive-Audiences

Comscore brings cookie-free connected TV CTV audience targeting

Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry’s first European CTV viewership audiences
5% - fts/Comscore-brings-cookie-free-connected-TV-CTV-audience-targeting

The State of Social 2020 Fact Pack

As we have all heard time and time again, 2020 was a year of unprecedented events. As the status quo was disrupted, new trends, business models, and cultural movements broke through.
11% - ights/Presentations-and-Whitepapers/2021/The-State-of-Social-2020-Fact-Pack

Comscore Finds Online Food Delivery Surge Driving Growth in Digital Payment Usage

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found digital payments usage in the United States increased as consumers turned to online food delivery services amid the COVID-19...
11% - ights/Press-Releases/2021/2/Comscore-Finds-Online-Food-Delivery-Surge-Driving-Growth-in-Digital-Payment-Usage

Comscore Chief Product Officer David Algranati to Speak at Coalition for Innovative Media Measurement Summit

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Dr. David Algranati, Chief Product Officer, Comscore, will be featured at the Coalition for Innovative Media Measurement’s...
5% - ights/Press-Releases/2021/1/Comscore-Chief-Product-Officer-David-Algranati-to-Speak-at-Coalition-for-Innovative-Media-Measurement-Summit

Frameplay & Comscore offer Brand Lift in the Gaming Space

A leading snack brand and their agency wanted to gaming audience in a meaningful, authentic way to reinforce that the brand is a great tasting snack.
16% - e-Studies/Frameplay-Comscore-offer-Brand-Lift-in-the-Gaming-Space

Principales mitos y realidades sobre la medición de Comscore

Cuando hablamos de alcance y frecuencia de una campaña publicitaria hacemos referencia al porcentaje de personas de nuestro target al que estamos alcanzando, pero ¿qué sucede cuando los números de las herramientas de web analytics equiparan las cookies...
5% - ights/Videos/Presentation/Principales-mitos-y-realidades-sobre-la-medicion-de-Comscore

2020 Year in Review

As we have all heard time and time again, 2020 was a year of unprecedented events. As the status quo was disrupted, new trends, business models, and cultural movements broke through.
11% - ights/Presentations-and-Whitepapers/2021/2020-Year-in-Review