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Connected TV: Perspectivas de crecimiento en Latinoamérica 2023
Nuevamente, Comscore lanza su informe sobre la industria de Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023, con el respaldo de destacadas empresas y asociaciones del ecosistema digital.
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ights/Presentations-and-Whitepapers/2023/Connected-TV-Perspectivas-de-crecimiento-en-Latinoamerica-2023
Comscore presentó los hallazgos clave de su estudio 2024 sobre Connected TV en América Latina
Comscore (NASDAQ: SCOR), socio confiable para la planificación, transacción y evaluación de medios en múltiples plataformas, presentó los resultados de su estudio 2024 sobre Connected TV (CTV), OTT y Addressable Advertising en América Latina. Este análisis...
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ights/Press-Releases/2024/12/Comscore-presento-los-hallazgos-clave-de-su-estudio-2024-sobre-Connected-TV-en-America-Latina
O Poder do Digital para o Varejo e o Turismo
A importância do digital para a indústria varejista e de turismo é inegável com milhões de pessoas recorrendo à internet para procurar, avaliar e comprar produtos ou fazer uma reserva. Durante essa apresentação, Luciana Burger, Managing Director da comScore...
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ights/Presentations-and-Whitepapers/2017/O-Poder-do-Digital-para-o-Varejo-e-o-Turismo-en-Brasil
Esportes: Como os jogos olímpicos foram vivenciados nas redes sociais?
Após o término dos Jogos Olímpicos de Tóquio 2020, compartilhamos com vocês um breve resumo sobre como o grande evento esportivo se desenrolou através das principais redes sociais do Brasil. Apresentando indicadores tanto do ponto de vista do patrocínio...
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ights/Presentations-and-Whitepapers/2021/Esportes-Como-os-jogos-olimpicos-foram-vivenciados-nas-redes-sociais
Infografico Retrospectiva Insights 2023
Com 132.5 milhões de pessoas conectadas, a população digital brasileira, trouxe números de destaque: são 337 bilhões de minutos consumidos mensalmente em Social Media, 297% no aumento do consumo de Gambling desde 2019, 37 bilhões de consumo em minutos...
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ights/Infographics/Infografico-Retrospectiva-Insights-2023
A-Copa-do-Mundo-provocou-mais-de-19-milhoes-de-mencoes-nas-redes-sociais-na-America-Latina
SA análise que a comScore realizou com base nos dados da ferramenta de listening de redes sociais, Social Studio, e Shareablee, solução que oferece insights sobre o engajamento das redes sociais, revela que o Brasil foi o país que mais publicou comentários...
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ights/Blog/La-Copa-del-Mundo-provoco-mas-de-19-millones-de-menciones-en-las-redes-sociales-en-America-Latina
Los datos detrás del consumo de CTV en México
Comscore y el Consejo de Investigación de Medios se unieron para presentar los resultados de su estudio sobre Connected TV, Addressable Advertising y OTT en el país.
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ights/Presentations-and-Whitepapers/2024/Los-datos-detras-del-consumo-de-CTV-en-Mexico
Do Mobile Ads Even Work New comScore Research Says Yes
By now, the digital media industry is well-versed in the issues that accompany the rapid shift of eyeballs to mobile as monetization and ad spend continue to lag. While eventually we would expect for the dollars to follow the eyeballs, many in the industry...
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ights/Blog/Do-Mobile-Ads-Even-Work-New-comScore-Research-Says-Yes
Shareablee’s YouTube Channel Our Suggestion Box
What would you like to see? Any questions you’d like answered in video form? (Because sometimes it’s so much easier to explain something visually, in person. Taking you through some of our tools, explaining our philosophy of what matters most in social...
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ights/Blog/Shareablee-s-YouTube-Channel-Our-Suggestion-Box
Comscore Launches New Brand Suitability Protections for Advertisers
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments,...
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ights/Press-Releases/2020/9/Comscore-Launches-New-Brand-Suitability-Protections-for-Advertisers
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